Instagram, Twitter, and Facebook have replaced “mom’s box of recipes” as the go-to for an estimated 50% of consumers when planning meals. On Pinterest, which boasts 42% of American women and … Continue reading →
The creative process Don Draper and the advertising team of Sterling Cooper go through on “Mad Men” for their clients is a large part of what makes the seminal … Continue reading →
Twitter hatched 7 years ago this month when, on March 21, 2006, co-founder Jack Dorsey (@jack) sent the first tweet. As of last fall, the site reported an average of … Continue reading →
Top brand marketing highlights from February 2013. — The Oreo cookie took the cake again. The brand experienced one of the greatest jumps in measured consumer interest from 2011 to … Continue reading →
Common advice used to be to avoid political viewpoints in business dealings, lest you end up alienating a faction of clients or consumers. But that “old” thinking is rapidly being … Continue reading →
In fashion, trends come and go. But for marketers, the opportunities inspired by trends come…and grow. How else can we explain the explosion of consumers packing smartphones, or the fact … Continue reading →
Smartphones and tablets drive sales both online and in-store. Call it mobile madness, or simply call it Life in 2012. Pew Internet estimates 90% of U.S. adults now have mobile … Continue reading →
Tumblr is home to approximately 55.5 million blogs, which average 16 billion page views a month. Last summer, the little-known micro-blogging platform quietly surpassed WordPress.com — host to blogs for … Continue reading →
Is web video giving television commercials a run for their money? According to new data from Pivotal Research Group, the online-video market earned approximately $1.8 billion in 2011, and half … Continue reading →
5 Questions for CKE Restaurants CMO and visionary Brad Haley. Our industry is teeming with experienced leaders and visionaries, people from whom we all have much to learn. In continuing … Continue reading →