Five Simple Questions to Create True Brand Status
POP QUIZ: Do you know the real difference between a product and a brand? Product is an item made by a company and can be purchased in exchange for money. … Continue reading
Brand Influencers or Brand Advocates: Which Should a Marketer Pursue?
In the early 1980s, a commercial for a popular shampoo featured a young Heather Locklear who loves the results of Fabergé Organics shampoo so much that she is compelled to … Continue reading
Website vs. Social Media – Who Wins the Marketing Battle for the Brands
Should marketers focus their efforts into driving traffic to the company website or to its social media platform? The answer eludes even the savviest marketers. After all, in today’s world … Continue reading
The “Untruths” of Marketing You May Not Know
Just as predicted, the Internet changed everything. As a new marketing culture emerges, erroneous marketing beliefs are repeated so often, they are eventually believed. But, are they factual? With over … Continue reading
Black Friday Goes Mobile and Social.
It’s simple arithmetic: 2012 holiday spending is estimated total $586.1 billion, a 4.1% growth over last year. As a result, marketers are challenged to add more impact to their normal … Continue reading
Back Talk: What Can Marketers Learn from the Lance Armstrong Sponsorship Scandal?
The U.S. Anti-Doping Agency’s report that Lance Armstrong led doping programs for himself and teammates not only ended Armstrong’s career and stripped him of his seven Tour de France titles, … Continue reading
What’s the Future Normal in Marketing?
A virtual roundtable on how we’ll use social media in the future. Last week, Blogging Out Loud curated a virtual roundtable on the new normal in marketing. In this second … Continue reading
Back Talk: Do Summer Film Tie-Ins Help Brands Pop?
Summer is upon us, bringing with it an onslaught of summer movie blockbusters, and more importantly for marketers, a reminder of the potential power of promotional tie-ins. The Avengers is … Continue reading
Back Talk: Do Celeb Endorsements Still Have Clout?
In 2010, a Deloitte study showed a whopping 82 percent of consumers say their purchasing decisions are “directly influenced” by peer reviews. In an era when marketers are forced to … Continue reading
15 Years, 15 Marketing Insights.
Team members share lessons learned over past decade and a half. Smartphones. Google. Facebook, LinkedIn and Twitter. YouTube. They are brands and services that dominate the daily lives of most … Continue reading
On The Funny Side Of The Marketing Street.
3 rules for engaging humor when promoting your brand’s image. Ask most industry professionals about effectively using humor in marketing, and their answer will turn gravely serious: don’t do it. … Continue reading
5 Tips To Harness A Brand’s Secret Weapon.
Apps and websites help consumers explore products and connect. True or false: On the Internet, consumers are guaranteed friends and forums to engage with said friends, be they real, imagined, … Continue reading
4 Steps To Enduring Loyalty Marketing.
Loyalty programs should inspire consumers to cash in on rewards. Developing and implementing a successful Loyalty Marketing program can be challenging for both marketers and consumers alike. Americans accumulate some … Continue reading
Back Talk: Is Any PR Still Good PR?
We’ve all heard it — and said it — a thousand times: “Any PR is good PR.” The primary argument behind this old adage is that top of mind awareness … Continue reading
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