Blogging Out Loud

Connecting You with the Latest Marketing Tips and Trends.

At Mid-year, Marketing More Mobile Than Ever.

Smartphones and tablets drive sales both online and in-store. Call it mobile madness, or simply call it Life in 2012. Pew Internet estimates 90% of U.S. adults now have mobile … Continue reading

July 10, 2012 · 9 Comments

What’s the New Normal in Marketing?

A virtual roundtable on the current, future state of the industry. More than ever, marketers are hustling to capitalize on the latest trends and technologies to propel their businesses forward. … Continue reading

June 19, 2012 · 3 Comments

Back Talk: Do Celeb Endorsements Still Have Clout?

In 2010, a Deloitte study showed a whopping 82 percent of consumers say their purchasing decisions are “directly influenced” by peer reviews. In an era when marketers are forced to … Continue reading

May 22, 2012 · 12 Comments

Marketers, Get Ready to Tumblr.

Tumblr is home to approximately 55.5 million blogs, which average 16 billion page views a month. Last summer, the little-known micro-blogging platform quietly surpassed WordPress.com — host to blogs for … Continue reading

May 15, 2012 · 5 Comments

Marketing to and beyond Cinco de Mayo.

Here’s a fact worth celebrating: If the U.S. Hispanic population were a stand alone country, it would be among the world’s top 20 economies. Over the last decade, the Hispanic … Continue reading

May 1, 2012 · 3 Comments

What Does Social Media Mean for Marketers Now?

“Tossing up a Facebook page is not a social strategy.” – Beverly Macy, renowned social media expert Beverly Macy is a widely sought after speaker on the topic of real-time … Continue reading

April 3, 2012 · 18 Comments

Back Talk: How Do You Organize Your Digital Life?

Pew Research estimates two-thirds of U.S. adults online use social media, and marketers are an especially dedicated group; 93% of marketers use social media for business purposes. Facebook is really … Continue reading

March 27, 2012 · 7 Comments

R U Ready 4 Mobile Marketing?

Consumers prefer SMS to email when receiving promotional deals. The past decade has seen cell phones grow sleeker and “smarter”; most boast bells and whistles such as cameras, email, Internet … Continue reading

January 17, 2012 · Leave a comment

5 Marketing Predictions For 2012.

Keeping track of the ever-changing course leads to new success. Marketers start your engines; if 2011 was any indicator (and surely, it was), 2012 is going to be a stellar … Continue reading

January 4, 2012 · 3 Comments

5 Marketing Hits & Misses From 2011.

Deeper discounts, QR codes, web video. Many of the trends that emerged this year will continue to bewitch consumers and inspire marketers in 2012, while many we’ll be happy to … Continue reading

December 13, 2011 · 4 Comments

What Would a Marketer of the Year Say?

5 Questions For Bill Weintraub — industry veteran and visionary. Our industry is teeming with great leaders and visionaries, people from whom we all have much to learn. Bill Weintraub … Continue reading

November 29, 2011 · 6 Comments

5 Social Media Platforms Worth Thanksgiving.

Top brands go online to promote their name, spirit of the season. For the next 10 days, many U.S. consumers will forgo visions of sugar plums in favor of Thanksgiving, … Continue reading

November 15, 2011 · Leave a comment

5 Marketing Tips For Your Brand’s X-Factor.

New show engages consumers on all levels; marketers can, too. Simon Cowell was back last week with the much-hyped premiere of The X-Factor and while ratings might not have been … Continue reading

September 27, 2011 · 2 Comments

On The Funny Side Of The Marketing Street.

3 rules for engaging humor when promoting your brand’s image. Ask most industry professionals about effectively using humor in marketing, and their answer will turn gravely serious: don’t do it. … Continue reading

August 16, 2011 · 9 Comments

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