Blogging Out Loud

Connecting You with the Latest Marketing Tips and Trends.

Spring Clean Your Marketing Routine – 3 Easy Steps!

680 million of Facebook’s 1.06 billion active monthly users access the social site via their mobile phones. Instagram – the photo-sharing app taking consumers and brands by storm – has … Continue reading

March 20, 2013 · 8 Comments

5 Ways to Make Hashtags Work for You.

Twitter hatched 7 years ago this month when, on March 21, 2006, co-founder Jack Dorsey (@jack) sent the first tweet. As of last fall, the site reported an average of … Continue reading

March 6, 2013 · 3 Comments

7 Brands “Getting” Consumers Now!

Top brand marketing highlights from February 2013. — The Oreo cookie took the cake again. The brand experienced one of the greatest jumps in measured consumer interest from 2011 to … Continue reading

February 27, 2013 · 1 Comment

Should Brands Jump on Mobile Marketing Before Their Competitors?

Amazing fact: 24.3% of mobile phone users in the United States are expected to engage in mobile couponing this year. This is an impressive jump from the 6% that used … Continue reading

February 20, 2013 · 8 Comments

Guerrilla Marketing Wins Super Bowl.

On Monday, Twitter released its own Super Bowl scorecard: Sunday’s game generated 24.1 million tweets from celebrities, fans, and even brands not affiliated with the sporting event. While that led … Continue reading

February 6, 2013 · 1 Comment

Why Marketers Should Stick With Instagram.

Instagram’s updated Terms of Service and Privacy Policy, which went into effect last Saturday, are still a hot topic among techies and consumers addled by fears of online privacy invasion. … Continue reading

January 23, 2013 · 2 Comments

Reflecting on Marketing’s 2012 Hits and Misses.

There’s no doubt 2012 was an exciting year for marketing. From the virtual explosion of visually driven social networks such as Pinterest and Instagram to the creative guerilla marketing witnessed … Continue reading

December 18, 2012 · 5 Comments

Back Talk: Where Will We Be This Time Next Year?

For marketers, 2012 will be remembered as the Year of Instagram, Pinterest and mobile marketing. Don’t take it from me, though, take it from Facebook, which acquired Instagram and its … Continue reading

December 11, 2012 · 7 Comments

For Marketers, Do Daily Deals Build Brand Equity?

Oh, what a difference a year can make. At the dawn of 2012, the estimated value of the daily deal market was $873 million, and according to BIA/Kelsey, it would … Continue reading

December 4, 2012 · Leave a comment

Snap: Maximizing Holiday Marketing Creativity.

Creativity. It’s a major piece of the marketing puzzle, especially during the fast-approaching holiday season. The National Retail Association estimates that American shoppers will spend just under $750 on average … Continue reading

November 6, 2012 · 3 Comments

Mature Marketing: More Gold Than Silver.

Despite what Justin Bieber might think, young people do not rule the world, and they certainly don’t rule the marketplace. With the number of American adults over the age of … Continue reading

October 16, 2012 · 4 Comments

The Secrets of Creative Brainstorming Revealed!

Marketing communications happen, and currently they’re happening like never before, from traditional advertising to shopper marketing efforts, branded apps, jaw-dropping viral videos and a growing stream of social media platforms. … Continue reading

October 2, 2012 · 5 Comments

Back Talk: How Will Interactive TV Affect You?

Between the bevy of TV shows premiering over the coming weeks and Sunday’s Emmy Awards, it’s safe to say we’ve got television on the brain. But savvy marketers are focused … Continue reading

September 18, 2012 · 5 Comments

Should Marketers Get Political?

Common advice used to be to avoid political viewpoints in business dealings, lest you end up alienating a faction of clients or consumers. But that “old” thinking is rapidly being … Continue reading

September 11, 2012 · 1 Comment

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