Why Your Brand MUST Be on Snapchat in 2016
8,796: the number of photos shared every second—every second—on Snapchat. Six billion daily Snapchat video views. 400 million Snapchat snaps per day. Snapchat now boasts 100 million active users each … Continue reading
5 Genius Marketing Moments Inspired by Don Draper
The creative process Don Draper and the advertising team of Sterling Cooper go through on “Mad Men” for their clients is a large part of what makes the seminal … Continue reading
10 Tips from Marketing Masters that Deliver Results
What can you learn from the all-time marketing masters that can inspire incredible results for your brand by mid-year? David Ogilvy, the brilliant marketing mind and founder of renowned advertising … Continue reading
Your Wish Is On Demand! How 3D Printers Will Change The Way Brands Go To Market
In an unforgettable scene from 1967’s The Graduate, family friend Mr. McGuire tells young college graduate Benjamin Braddock, “I want to say one word to you: plastics.” A bewildered Benjamin … Continue reading
Should Brands Use Couponing More Now Than Ever Before?
Digital coupons, coupon apps, coupons on your smartphone that you can bring up at whim…it’s not your mother’s way of couponing anymore! The way consumers can interact with brands and … Continue reading
Does Your Marketing Leadership Style Shine Through Your Brew? [INFOGRAPHIC]
Mmmmm…. there’s nothing quite like that rich, delicious smell of coffee wafting through the air. For 83% of adult Americans, coffee is at least an occasional indulgence and for 75%, … Continue reading
Social Media Promotions: Keep Them Engaging and Legal
There were 1,730,000,000 active users on social media by the end of 2013, a full quarter of the world’s population. Social Media continues to grow at an unfathomable rate , … Continue reading
4 Marketing Fast Facts and How You Can Apply Them Today!
The marketing effectiveness of Facebook is overrated. With the advent of online product reviews, the need for live product sampling is dying. As so many Hispanics are blending into … Continue reading
Marketing Trends You Shouldn’t Ignore in 2014
As another year passes and a new one begins, the marketing playing field has turned squarely to digital concerns. Our predictions for trends that will dominate marketing frontal lobes in … Continue reading
With Bicultural Hispanic Growth, Is There Still a Need for Hispanic Marketing?
More than 50.5 million Hispanics live in the United States; and for marketers, Cinco de Mayo serves as a valuable reminder of the myriad ways to target this fast-growing and … Continue reading
Generation M: Teens Going Mobile, Not Looking Back.
One in four teenagers use their cell phones to access the Internet, and for teens with smartphones, that number jumps to 50%. According to a recently released Pew Research Center … Continue reading
What the Mobile Marketing Explosion Means to Brands.
Mobile advertising is on track to be a $7.29 billion industry in the U.S. by the close of 2013 ($100 million more than projected in December 2012 by eMarketer). And … Continue reading
The Juiciest Marketing Trends: “Vine-Suite”
We heard about it through the grapevine. Vine, the new video-sharing app from Twitter, has grown its monthly active users by 50% since February. The app was used on 2.66% … Continue reading
March Madness – Our Top Marketing Plays.
Not all eyes are on the basketball court; they’re on the marketing court, as well. The top marketing stories from March include Facebook making two key moves. The first was … Continue reading
