5 Genius Marketing Moments Inspired by Don Draper
The creative process Don Draper and the advertising team of Sterling Cooper go through on “Mad Men” for their clients is a large part of what makes the seminal … Continue reading
March Madness – Our Top Marketing Plays.
Not all eyes are on the basketball court; they’re on the marketing court, as well. The top marketing stories from March include Facebook making two key moves. The first was … Continue reading
7 Brands “Getting” Consumers Now!
Top brand marketing highlights from February 2013. — The Oreo cookie took the cake again. The brand experienced one of the greatest jumps in measured consumer interest from 2011 to … Continue reading
Guerrilla Marketing Wins Super Bowl.
On Monday, Twitter released its own Super Bowl scorecard: Sunday’s game generated 24.1 million tweets from celebrities, fans, and even brands not affiliated with the sporting event. While that led … Continue reading
Monthly Rewind: Girl Power, Building Brand Trust and Facebook’s New Graph Search.
It’s hard to believe it’s the end of the month (already!), and in this week’s post we bring you a roundup of the marketing stories that had us talking most … Continue reading
4 Marketing Trends That Matter Now.
It’s time once again to pitch predictions that will affect each and every marketer in 2013. In our continual effort to keep our marketing industry colleagues up to date on … Continue reading
Back Talk: How Will Interactive TV Affect You?
Between the bevy of TV shows premiering over the coming weeks and Sunday’s Emmy Awards, it’s safe to say we’ve got television on the brain. But savvy marketers are focused … Continue reading
Should Marketers Get Political?
Common advice used to be to avoid political viewpoints in business dealings, lest you end up alienating a faction of clients or consumers. But that “old” thinking is rapidly being … Continue reading
Back Talk: What Olympic Campaigns Scored Gold?
They seem to have passed in a blink of an eye, but the 2012 Summer Olympics will surely remain top of mind, and not just for the Fab Five’s tumbles, … Continue reading
5 Future Marketing Trends From 100 Blog Posts.
In fashion, trends come and go. But for marketers, the opportunities inspired by trends come…and grow. How else can we explain the explosion of consumers packing smartphones, or the fact … Continue reading
Back Talk: Do Guerrilla Tactics Score Olympic Gold?
When the 2012 Summer Olympics kick off next week in London, official sponsors ranging from Adidas to McDonald’s to UPS will compete for a different kind of gold. Olympic sponsors … Continue reading
What’s the New Normal in Marketing?
A virtual roundtable on the current, future state of the industry. More than ever, marketers are hustling to capitalize on the latest trends and technologies to propel their businesses forward. … Continue reading
Back Talk: Will Web Video Kill TV Ads?
Is web video giving television commercials a run for their money? According to new data from Pivotal Research Group, the online-video market earned approximately $1.8 billion in 2011, and half … Continue reading
What Does Social Media Mean for Marketers Now?
“Tossing up a Facebook page is not a social strategy.” – Beverly Macy, renowned social media expert Beverly Macy is a widely sought after speaker on the topic of real-time … Continue reading
