Why Your Brand MUST Be on Snapchat in 2016
8,796: the number of photos shared every second—every second—on Snapchat. Six billion daily Snapchat video views. 400 million Snapchat snaps per day. Snapchat now boasts 100 million active users each … Continue reading
Three Easy Steps To Turn Your Employees’ Passion into Brand Advocacy
What can we learn from world-class companies that are successfully leveraging job satisfaction into big time brand benefits? 86% of Americans are finding satisfaction in their jobs, which is an … Continue reading
Marketing Touchdowns for the 2014 Highlight Reel
“The Catch”, “The Drive”, “The Immaculate Reception” – these are all names given to some of the heart-racing action football plays from the all time highlight reel. To professional marketers … Continue reading
Brand Influencers or Brand Advocates: Which Should a Marketer Pursue?
In the early 1980s, a commercial for a popular shampoo featured a young Heather Locklear who loves the results of Fabergé Organics shampoo so much that she is compelled to … Continue reading
Here’s What Politicians and Selling Bleach Have in Common
The ticker tape has been swept up, the concession speeches have been made (some through gritted teeth), and the political pontificators have finally gone home after a night of strident … Continue reading
Website vs. Social Media – Who Wins the Marketing Battle for the Brands
Should marketers focus their efforts into driving traffic to the company website or to its social media platform? The answer eludes even the savviest marketers. After all, in today’s world … Continue reading
Social Media Promotions: Keep Them Engaging and Legal
There were 1,730,000,000 active users on social media by the end of 2013, a full quarter of the world’s population. Social Media continues to grow at an unfathomable rate , … Continue reading
On the Go and in the Know: Marketer-friendly Mobile Apps and Strategies to Use
Here’s a truly astonishing bit of news: between April 2008 and April 2013, the time Twitter users spent shooting off tweets increased 3,712%, according to global information giant Nielsen. In … Continue reading
With Bicultural Hispanic Growth, Is There Still a Need for Hispanic Marketing?
More than 50.5 million Hispanics live in the United States; and for marketers, Cinco de Mayo serves as a valuable reminder of the myriad ways to target this fast-growing and … Continue reading
Generation M: Teens Going Mobile, Not Looking Back.
One in four teenagers use their cell phones to access the Internet, and for teens with smartphones, that number jumps to 50%. According to a recently released Pew Research Center … Continue reading
What the Mobile Marketing Explosion Means to Brands.
Mobile advertising is on track to be a $7.29 billion industry in the U.S. by the close of 2013 ($100 million more than projected in December 2012 by eMarketer). And … Continue reading
The Juiciest Marketing Trends: “Vine-Suite”
We heard about it through the grapevine. Vine, the new video-sharing app from Twitter, has grown its monthly active users by 50% since February. The app was used on 2.66% … Continue reading
March Madness – Our Top Marketing Plays.
Not all eyes are on the basketball court; they’re on the marketing court, as well. The top marketing stories from March include Facebook making two key moves. The first was … Continue reading
Spring Clean Your Marketing Routine – 3 Easy Steps!
680 million of Facebook’s 1.06 billion active monthly users access the social site via their mobile phones. Instagram – the photo-sharing app taking consumers and brands by storm – has … Continue reading
