Blogging Out Loud

Connecting You with the Latest Marketing Tips and Trends.

5 Future Marketing Trends From 100 Blog Posts.

In fashion, trends come and go. But for marketers, the opportunities inspired by trends come…and grow. How else can we explain the explosion of consumers packing smartphones, or the fact … Continue reading

July 24, 2012 · 7 Comments

At Mid-year, Marketing More Mobile Than Ever.

Smartphones and tablets drive sales both online and in-store. Call it mobile madness, or simply call it Life in 2012. Pew Internet estimates 90% of U.S. adults now have mobile … Continue reading

July 10, 2012 · 9 Comments

What’s the New Normal in Marketing?

A virtual roundtable on the current, future state of the industry. More than ever, marketers are hustling to capitalize on the latest trends and technologies to propel their businesses forward. … Continue reading

June 19, 2012 · 3 Comments

Marketers, Get Ready to Tumblr.

Tumblr is home to approximately 55.5 million blogs, which average 16 billion page views a month. Last summer, the little-known micro-blogging platform quietly surpassed WordPress.com — host to blogs for … Continue reading

May 15, 2012 · 5 Comments

Marketing to and beyond Cinco de Mayo.

Here’s a fact worth celebrating: If the U.S. Hispanic population were a stand alone country, it would be among the world’s top 20 economies. Over the last decade, the Hispanic … Continue reading

May 1, 2012 · 3 Comments

Back Talk: Is Location-Based Social On Your Radar?

Location, location, location. Pew Research now estimates 66% of online adults use social networking, and increasingly they’re using GPS technology to share their location online; 14% of online adults automatically … Continue reading

April 24, 2012 · 6 Comments

5 Reasons Coupons Still Matter.

Coupon talk, for marketers, boils down to distribution and redemption, product trial, continuity and loading. So it’s encouraging that despite coupon distribution stagnating in recent years, coupon redemption has skyrocketed. … Continue reading

April 17, 2012 · 4 Comments

Back Talk: Is Instagram the Mobile Tipping Point?

Facebook’s announcement yesterday to buy Instagram for $1 billion is as good of an indicator as any of the future of mobile marketing. The deal comes on the heels of … Continue reading

April 10, 2012 · 8 Comments

In-Store: From Guinness Girls to Margarine Men.

Even in the age of smartphones, consumers respond to sampling. Perhaps the most encouraging sign that winter’s almost over: St. Patty’s Day is just around the corner, ushering in a … Continue reading

March 13, 2012 · 5 Comments

To the 2012 Toy Fair, and Beyond.

Augmented reality technology gives classics a modern makeover. Sometimes, it’s best for marketers to “think small.” After all, plenty of good things come in small packages. Take kids, for example. … Continue reading

February 7, 2012 · 2 Comments

What Would A Brand Builder Award Winner Say?

5 Questions for CKE Restaurants CMO and visionary Brad Haley. Our industry is teeming with experienced leaders and visionaries, people from whom we all have much to learn. In continuing … Continue reading

January 24, 2012 · Leave a comment

R U Ready 4 Mobile Marketing?

Consumers prefer SMS to email when receiving promotional deals. The past decade has seen cell phones grow sleeker and “smarter”; most boast bells and whistles such as cameras, email, Internet … Continue reading

January 17, 2012 · Leave a comment

Back Talk: What Marketing Trends Make Your Radar?

Trends come and go, but these days, more trends seem to be coming – and staying – than going. Case in point: the marketing buzz building as we head into … Continue reading

January 10, 2012 · Leave a comment

5 Marketing Predictions For 2012.

Keeping track of the ever-changing course leads to new success. Marketers start your engines; if 2011 was any indicator (and surely, it was), 2012 is going to be a stellar … Continue reading

January 4, 2012 · 3 Comments

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