On the Go and in the Know: Marketer-friendly Mobile Apps and Strategies to Use
Here’s a truly astonishing bit of news: between April 2008 and April 2013, the time Twitter users spent shooting off tweets increased 3,712%, according to global information giant Nielsen. In … Continue reading
The 3 Marketing Stats That Matter Most Now.
We talk a lot about numbers around here, and here’s another: 22,000. It’s hard to believe that’s the number of reader hits Blogging Out Loud has garnered in the three … Continue reading
Generation M: Teens Going Mobile, Not Looking Back.
One in four teenagers use their cell phones to access the Internet, and for teens with smartphones, that number jumps to 50%. According to a recently released Pew Research Center … Continue reading
What the Mobile Marketing Explosion Means to Brands.
Mobile advertising is on track to be a $7.29 billion industry in the U.S. by the close of 2013 ($100 million more than projected in December 2012 by eMarketer). And … Continue reading
The Juiciest Marketing Trends: “Vine-Suite”
We heard about it through the grapevine. Vine, the new video-sharing app from Twitter, has grown its monthly active users by 50% since February. The app was used on 2.66% … Continue reading
March Madness – Our Top Marketing Plays.
Not all eyes are on the basketball court; they’re on the marketing court, as well. The top marketing stories from March include Facebook making two key moves. The first was … Continue reading
Spring Clean Your Marketing Routine – 3 Easy Steps!
680 million of Facebook’s 1.06 billion active monthly users access the social site via their mobile phones. Instagram – the photo-sharing app taking consumers and brands by storm – has … Continue reading
7 Brands “Getting” Consumers Now!
Top brand marketing highlights from February 2013. — The Oreo cookie took the cake again. The brand experienced one of the greatest jumps in measured consumer interest from 2011 to … Continue reading
Should Brands Jump on Mobile Marketing Before Their Competitors?
Amazing fact: 24.3% of mobile phone users in the United States are expected to engage in mobile couponing this year. This is an impressive jump from the 6% that used … Continue reading
4 Marketing Trends That Matter Now.
It’s time once again to pitch predictions that will affect each and every marketer in 2013. In our continual effort to keep our marketing industry colleagues up to date on … Continue reading
Reflecting on Marketing’s 2012 Hits and Misses.
There’s no doubt 2012 was an exciting year for marketing. From the virtual explosion of visually driven social networks such as Pinterest and Instagram to the creative guerilla marketing witnessed … Continue reading
Black Friday Goes Mobile and Social.
It’s simple arithmetic: 2012 holiday spending is estimated total $586.1 billion, a 4.1% growth over last year. As a result, marketers are challenged to add more impact to their normal … Continue reading
Back Talk: How Will Interactive TV Affect You?
Between the bevy of TV shows premiering over the coming weeks and Sunday’s Emmy Awards, it’s safe to say we’ve got television on the brain. But savvy marketers are focused … Continue reading
6 Tools to Boost Your Brand’s Blog Potential.
Here’s a question for your brand: To blog, or not to blog? Four out of five Internet users not only visit social media sites such as Facebook and Twitter, but … Continue reading
