Blogging Out Loud

Connecting You with the Latest Marketing Tips and Trends.

Back Talk: What’s Your Back-To-School Essential?

As summer begins to wind down, consumers are embracing fall and the back-to-school frenzy that comes with it. Once again, Target is the preeminent educator of innovation and inspiration, this … Continue reading

August 23, 2011 · 2 Comments

Redefining Multicultural Marketing.

Targeting women without falling for stereotypes is challenging. Summer has descended, and with it a wave of Top 40 hits to set the mood. For marketers, perhaps no song better … Continue reading

July 12, 2011 · Leave a comment

What’s “In-Store” For Marketing?

Despite modern advances, face-to-face demos still draw buyers. When Sam Walton took Wal-Mart public with 15 stores in 1972, he noted: “Results are only in the marketplace.” Out of this … Continue reading

June 14, 2011 · 2 Comments

Back Talk: Is The Tide Changing Brand Spending?

Some things we can control, some things we can’t. For marketers, brand building should fall into the former category. A recent study from Forrester Research projects “search marketing, online display … Continue reading

April 26, 2011 · 1 Comment

There’s Gold In That Gray!

6 Suggestions for reaching these amazing “golden not-so oldies.” Being 50 or older does not mean curling up on the sofa while sipping cocoa and watching the world go by. … Continue reading

March 15, 2011 · 6 Comments

Mommy Bloggers Know Best.

Honesty, transparency help brands connect with niche bloggers. The term “mommy blogger” hardly sounds like a marketer’s dream, but that is – in fact – what they are. Their consumer … Continue reading

March 1, 2011 · Leave a comment

Think Like A Shopper: 4 Marketing Takeaways.

Contrast between consumers, shoppers seems small; but is vast. Last week was Social Media Week, and with all the coverage Blogging Out Loud was giving the topic, I was beginning … Continue reading

February 15, 2011 · 2 Comments

Point. Click. Promo.

Web exclusives extend brands, inspire word of mouth marketing. In a world where “Let’s Make A Deal” websites have taken to advertising during the Super Bowl, marketers can rest easy … Continue reading

February 8, 2011 · 3 Comments

Asian Marketing: A Matter Of Balance.

Brands can focus on similarities without bending to stereotypes. Authentic, personal and relevant marketing. It’s what all consumers want, but it can seem difficult to achieve when you’re targeting a … Continue reading

January 25, 2011 · 1 Comment

4 Ways Foursquare Can Extend Your Brand.

Social media junkies “check-in” for fun, stay for deals and steals. Being mayor isn’t what it used to be. When I boasted to a fellow patron recently of my newly … Continue reading

January 18, 2011 · 3 Comments

Youthful Wisdom.

Toys ‘R’ Us conquers the evolving market with “grown-up” ideas. Oh, to be a kid again. Those were the days, when Thanksgiving meant family, football and a week’s worth of … Continue reading

November 30, 2010 · 5 Comments

5 Ways To Recolor Black Friday.

A little magic can help marketers stand out in the holiday crowds. As the holiday season creeps closer, fewer words are more divisive than Black Friday. To some, they mean … Continue reading

November 16, 2010 · 4 Comments

Right On Target.

Consumers love Target for good reason; marketers should, too. Several times in the last week I mentioned to friends, Vertical Marketing Network colleagues and one total stranger that I was … Continue reading

October 26, 2010 · 10 Comments

Trend Watching About Town.

Hitting the streets proves to be eye-opening and inspiring. A few weeks back, the Director of Insights at Vertical Marketing Network, Betsy Berman, challenged me with a pleasantly surprising assignment: … Continue reading

October 19, 2010 · 12 Comments

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