4 Marketing Fast Facts and How You Can Apply Them Today!
The marketing effectiveness of Facebook is overrated. With the advent of online product reviews, the need for live product sampling is dying. As so many Hispanics are blending into … Continue reading
5 Ways to Make Hashtags Work for You.
Twitter hatched 7 years ago this month when, on March 21, 2006, co-founder Jack Dorsey (@jack) sent the first tweet. As of last fall, the site reported an average of … Continue reading
Should Brands Jump on Mobile Marketing Before Their Competitors?
Amazing fact: 24.3% of mobile phone users in the United States are expected to engage in mobile couponing this year. This is an impressive jump from the 6% that used … Continue reading
Black Friday Goes Mobile and Social.
It’s simple arithmetic: 2012 holiday spending is estimated total $586.1 billion, a 4.1% growth over last year. As a result, marketers are challenged to add more impact to their normal … Continue reading
At Mid-year, Marketing More Mobile Than Ever.
Smartphones and tablets drive sales both online and in-store. Call it mobile madness, or simply call it Life in 2012. Pew Internet estimates 90% of U.S. adults now have mobile … Continue reading
5 Reasons Coupons Still Matter.
Coupon talk, for marketers, boils down to distribution and redemption, product trial, continuity and loading. So it’s encouraging that despite coupon distribution stagnating in recent years, coupon redemption has skyrocketed. … Continue reading
In-Store: From Guinness Girls to Margarine Men.
Even in the age of smartphones, consumers respond to sampling. Perhaps the most encouraging sign that winter’s almost over: St. Patty’s Day is just around the corner, ushering in a … Continue reading
Back Talk: What Can We Learn From Small Business?
By all appearances, the holiday shopping season keeps getting bigger and better; by lunchtime on Cyber Monday, news of this year’s record sales numbers were circulating widely to the tune … Continue reading
What Would a Marketer of the Year Say?
5 Questions For Bill Weintraub — industry veteran and visionary. Our industry is teeming with great leaders and visionaries, people from whom we all have much to learn. Bill Weintraub … Continue reading
Back Talk: Do the Holidays Come Too Soon Each Year?
“Christmas in July” used to be a euphemism for “bargain” or “summer sale.” Then a few years ago, industry icon Toys ‘R’ Us launched a true summer sale which encouraged … Continue reading
Back Talk: What’s Eye Catching at the Point-of-Sale?
Halloween might be next Monday, but retail stores across the country are already donning their Christmas best. Who can blame them? The National Retail Federation reports 40% of consumers begin … Continue reading
15 Years, 15 Marketing Insights.
Team members share lessons learned over past decade and a half. Smartphones. Google. Facebook, LinkedIn and Twitter. YouTube. They are brands and services that dominate the daily lives of most … Continue reading
Marketing To And Through A Recession.
Despite economic downturn, marketing budgets continue to grow. Conventional wisdom tells us that when the going gets rough, both consumers and marketers get tough on excess spending, and that might … Continue reading
Mobile Money Goes Mainstream.
New applications promise to change the ways we spend forever. After last week’s smattering of seasonal storms, “change” is a term likely to remain closely associated with the climate. That … Continue reading
