Blogging Out Loud

Connecting You with the Latest Marketing Tips and Trends.

5 Reasons Coupons Still Matter.

Coupon talk, for marketers, boils down to distribution and redemption, product trial, continuity and loading. So it’s encouraging that despite coupon distribution stagnating in recent years, coupon redemption has skyrocketed. … Continue reading

April 17, 2012 · 4 Comments

5 Marketing Hits & Misses From 2011.

Deeper discounts, QR codes, web video. Many of the trends that emerged this year will continue to bewitch consumers and inspire marketers in 2012, while many we’ll be happy to … Continue reading

December 13, 2011 · 4 Comments

Back Talk: Do the Holidays Come Too Soon Each Year?

“Christmas in July” used to be a euphemism for “bargain” or “summer sale.” Then a few years ago, industry icon Toys ‘R’ Us launched a true summer sale which encouraged … Continue reading

November 8, 2011 · 4 Comments

Back Talk: What’s Eye Catching at the Point-of-Sale?

Halloween might be next Monday, but retail stores across the country are already donning their Christmas best. Who can blame them? The National Retail Federation reports 40% of consumers begin … Continue reading

October 25, 2011 · Leave a comment

Marketing To And Through A Recession.

Despite economic downturn, marketing budgets continue to grow. Conventional wisdom tells us that when the going gets rough, both consumers and marketers get tough on excess spending, and that might … Continue reading

September 13, 2011 · 3 Comments

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