Blogging Out Loud

Connecting You with the Latest Marketing Tips and Trends.

Back Talk: What’s Your Back-To-School Essential?

As summer begins to wind down, consumers are embracing fall and the back-to-school frenzy that comes with it. Once again, Target is the preeminent educator of innovation and inspiration, this … Continue reading

August 23, 2011 · 2 Comments

What’s “In-Store” For Marketing?

Despite modern advances, face-to-face demos still draw buyers. When Sam Walton took Wal-Mart public with 15 stores in 1972, he noted: “Results are only in the marketplace.” Out of this … Continue reading

June 14, 2011 · 2 Comments

Back Talk: Is Any PR Still Good PR?

We’ve all heard it — and said it — a thousand times: “Any PR is good PR.” The primary argument behind this old adage is that top of mind awareness … Continue reading

May 31, 2011 · 3 Comments

Samples Sell.

Face-to-face interaction, brand information make deals sweeter. It’s no secret that product sampling works – it always has and always will, especially if the swag is choice and the price … Continue reading

April 5, 2011 · 3 Comments

Back Talk: Will Interactivity Render TV Dead?

Smartphones are now outselling computers, and the iPad is the hottest selling single electronic device. DVRs are being utilized at skyrocketing rates, as viewers fast-forward past commercials. Even television broadcasts … Continue reading

March 8, 2011 · 18 Comments

What Marketers Can Learn From The Oscars.

Brands — like movies — aim to stand out, attract buzz and shine. For some, the only thing better than the movies is the awards shows that celebrate them. And … Continue reading

February 22, 2011 · 1 Comment

Think Like A Shopper: 4 Marketing Takeaways.

Contrast between consumers, shoppers seems small; but is vast. Last week was Social Media Week, and with all the coverage Blogging Out Loud was giving the topic, I was beginning … Continue reading

February 15, 2011 · 2 Comments

4 Ways Foursquare Can Extend Your Brand.

Social media junkies “check-in” for fun, stay for deals and steals. Being mayor isn’t what it used to be. When I boasted to a fellow patron recently of my newly … Continue reading

January 18, 2011 · 3 Comments

Web Video: See And Be Seen.

Consumers use social media to share their — and your — videos. Ever notice how hard it is to turn off your inner marketer? In the waning days of 2010, … Continue reading

January 11, 2011 · 5 Comments

3 Tips For Successful Partnerships.

Hard work, flexibility and tenacity bring smart brands together. They say “one is the loneliest number,” and a rundown of some current marketing campaigns has me inclined to agree. At … Continue reading

December 14, 2010 · 2 Comments

The Feel Good Takeaway.

Cause-related marketing helps businesses, consumers give back. For many, Veterans Day this Thursday signals the true beginning of the fast and furious holiday season. Halloween’s tricks and treats have vanished … Continue reading

November 9, 2010 · 9 Comments

Conan Cashes In On Checking In.

Location-based social networking can help extend smart brands. Thanks to cable network TBS, everybody’s favorite comedian, Conan O’Brien, is slated at long last to return to television screens next week … Continue reading

November 2, 2010 · 12 Comments

Right On Target.

Consumers love Target for good reason; marketers should, too. Several times in the last week I mentioned to friends, Vertical Marketing Network colleagues and one total stranger that I was … Continue reading

October 26, 2010 · 10 Comments

Trend Watching About Town.

Hitting the streets proves to be eye-opening and inspiring. A few weeks back, the Director of Insights at Vertical Marketing Network, Betsy Berman, challenged me with a pleasantly surprising assignment: … Continue reading

October 19, 2010 · 12 Comments

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