In an unforgettable scene from 1967’s The Graduate, family friend Mr. McGuire tells young college graduate Benjamin Braddock, “I want to say one word to you: plastics.” A bewildered Benjamin … Continue reading →
There were 1,730,000,000 active users on social media by the end of 2013, a full quarter of the world’s population. Social Media continues to grow at an unfathomable rate , … Continue reading →
680 million of Facebook’s 1.06 billion active monthly users access the social site via their mobile phones. Instagram – the photo-sharing app taking consumers and brands by storm – has … Continue reading →
Twitter hatched 7 years ago this month when, on March 21, 2006, co-founder Jack Dorsey (@jack) sent the first tweet. As of last fall, the site reported an average of … Continue reading →
Oh, what a difference a year can make. At the dawn of 2012, the estimated value of the daily deal market was $873 million, and according to BIA/Kelsey, it would … Continue reading →
It’s simple arithmetic: 2012 holiday spending is estimated total $586.1 billion, a 4.1% growth over last year. As a result, marketers are challenged to add more impact to their normal … Continue reading →
Summer is upon us, bringing with it an onslaught of summer movie blockbusters, and more importantly for marketers, a reminder of the potential power of promotional tie-ins. The Avengers is … Continue reading →
Every day we hear about new social media and digital and mobile apps, but any new type of social product transactions still rely on the steady backbone of the fulfillment … Continue reading →
Facebook’s announcement yesterday to buy Instagram for $1 billion is as good of an indicator as any of the future of mobile marketing. The deal comes on the heels of … Continue reading →
Apple, Google help marketers envision the future of television. Forrester Research estimates that by 2016 half of all households will have web-enabled devices on their televisions, so it’s no wonder … Continue reading →
If a picture is worth a thousand words, then Pinterest — the photo-sharing social network that’s grown faster than any standalone website in history — is fast turning those figurative … Continue reading →
Consumers prefer SMS to email when receiving promotional deals. The past decade has seen cell phones grow sleeker and “smarter”; most boast bells and whistles such as cameras, email, Internet … Continue reading →
5 Questions For Bill Weintraub — industry veteran and visionary. Our industry is teeming with great leaders and visionaries, people from whom we all have much to learn. Bill Weintraub … Continue reading →
About a year ago, Vertical Marketing Network blogged about what some industry insiders were touting as the Next Big Thing. While they may not be as ubiquitous as Facebook fan … Continue reading →