Your Wish Is On Demand! How 3D Printers Will Change The Way Brands Go To Market
In an unforgettable scene from 1967’s The Graduate, family friend Mr. McGuire tells young college graduate Benjamin Braddock, “I want to say one word to you: plastics.” A bewildered Benjamin … Continue reading
Social Media Promotions: Keep Them Engaging and Legal
There were 1,730,000,000 active users on social media by the end of 2013, a full quarter of the world’s population. Social Media continues to grow at an unfathomable rate , … Continue reading
Spring Clean Your Marketing Routine – 3 Easy Steps!
680 million of Facebook’s 1.06 billion active monthly users access the social site via their mobile phones. Instagram – the photo-sharing app taking consumers and brands by storm – has … Continue reading
5 Ways to Make Hashtags Work for You.
Twitter hatched 7 years ago this month when, on March 21, 2006, co-founder Jack Dorsey (@jack) sent the first tweet. As of last fall, the site reported an average of … Continue reading
For Marketers, Do Daily Deals Build Brand Equity?
Oh, what a difference a year can make. At the dawn of 2012, the estimated value of the daily deal market was $873 million, and according to BIA/Kelsey, it would … Continue reading
Black Friday Goes Mobile and Social.
It’s simple arithmetic: 2012 holiday spending is estimated total $586.1 billion, a 4.1% growth over last year. As a result, marketers are challenged to add more impact to their normal … Continue reading
Back Talk: Do Summer Film Tie-Ins Help Brands Pop?
Summer is upon us, bringing with it an onslaught of summer movie blockbusters, and more importantly for marketers, a reminder of the potential power of promotional tie-ins. The Avengers is … Continue reading
What’s the Biggest Secret in Marketing?
Every day we hear about new social media and digital and mobile apps, but any new type of social product transactions still rely on the steady backbone of the fulfillment … Continue reading
Back Talk: Is Instagram the Mobile Tipping Point?
Facebook’s announcement yesterday to buy Instagram for $1 billion is as good of an indicator as any of the future of mobile marketing. The deal comes on the heels of … Continue reading
You Can’t Do That On Television.
Apple, Google help marketers envision the future of television. Forrester Research estimates that by 2016 half of all households will have web-enabled devices on their televisions, so it’s no wonder … Continue reading
Back Talk: How Do I Love Thee? Let Me Pin Away…
If a picture is worth a thousand words, then Pinterest — the photo-sharing social network that’s grown faster than any standalone website in history — is fast turning those figurative … Continue reading
R U Ready 4 Mobile Marketing?
Consumers prefer SMS to email when receiving promotional deals. The past decade has seen cell phones grow sleeker and “smarter”; most boast bells and whistles such as cameras, email, Internet … Continue reading
What Would a Marketer of the Year Say?
5 Questions For Bill Weintraub — industry veteran and visionary. Our industry is teeming with great leaders and visionaries, people from whom we all have much to learn. Bill Weintraub … Continue reading
Back Talk: Have You Gone QR?
About a year ago, Vertical Marketing Network blogged about what some industry insiders were touting as the Next Big Thing. While they may not be as ubiquitous as Facebook fan … Continue reading
