4 Marketing Fast Facts and How You Can Apply Them Today!
The marketing effectiveness of Facebook is overrated. With the advent of online product reviews, the need for live product sampling is dying. As so many Hispanics are blending into … Continue reading
Marketing to and beyond Cinco de Mayo.
Here’s a fact worth celebrating: If the U.S. Hispanic population were a stand alone country, it would be among the world’s top 20 economies. Over the last decade, the Hispanic … Continue reading
In-Store: From Guinness Girls to Margarine Men.
Even in the age of smartphones, consumers respond to sampling. Perhaps the most encouraging sign that winter’s almost over: St. Patty’s Day is just around the corner, ushering in a … Continue reading
Back Talk: What’s Eye Catching at the Point-of-Sale?
Halloween might be next Monday, but retail stores across the country are already donning their Christmas best. Who can blame them? The National Retail Federation reports 40% of consumers begin … Continue reading
Marketing To And Through A Recession.
Despite economic downturn, marketing budgets continue to grow. Conventional wisdom tells us that when the going gets rough, both consumers and marketers get tough on excess spending, and that might … Continue reading
What’s “In-Store” For Marketing?
Despite modern advances, face-to-face demos still draw buyers. When Sam Walton took Wal-Mart public with 15 stores in 1972, he noted: “Results are only in the marketplace.” Out of this … Continue reading
Back Talk: What’s Your One Thing?
If the old saying is true, trends may come and go, but some things – like memorable ad campaigns, trademarks, face tattoos and, of course, style – are forever. The … Continue reading
Samples Sell.
Face-to-face interaction, brand information make deals sweeter. It’s no secret that product sampling works – it always has and always will, especially if the swag is choice and the price … Continue reading
