There were 1,730,000,000 active users on social media by the end of 2013, a full quarter of the world’s population. Social Media continues to grow at an unfathomable rate , … Continue reading →
We talk a lot about numbers around here, and here’s another: 22,000. It’s hard to believe that’s the number of reader hits Blogging Out Loud has garnered in the three … Continue reading →
680 million of Facebook’s 1.06 billion active monthly users access the social site via their mobile phones. Instagram – the photo-sharing app taking consumers and brands by storm – has … Continue reading →
Twitter hatched 7 years ago this month when, on March 21, 2006, co-founder Jack Dorsey (@jack) sent the first tweet. As of last fall, the site reported an average of … Continue reading →
On Monday, Twitter released its own Super Bowl scorecard: Sunday’s game generated 24.1 million tweets from celebrities, fans, and even brands not affiliated with the sporting event. While that led … Continue reading →
It’s time once again to pitch predictions that will affect each and every marketer in 2013. In our continual effort to keep our marketing industry colleagues up to date on … Continue reading →
There’s no doubt 2012 was an exciting year for marketing. From the virtual explosion of visually driven social networks such as Pinterest and Instagram to the creative guerilla marketing witnessed … Continue reading →
For marketers, 2012 will be remembered as the Year of Instagram, Pinterest and mobile marketing. Don’t take it from me, though, take it from Facebook, which acquired Instagram and its … Continue reading →
It’s simple arithmetic: 2012 holiday spending is estimated total $586.1 billion, a 4.1% growth over last year. As a result, marketers are challenged to add more impact to their normal … Continue reading →
Creativity. It’s a major piece of the marketing puzzle, especially during the fast-approaching holiday season. The National Retail Association estimates that American shoppers will spend just under $750 on average … Continue reading →
In fashion, trends come and go. But for marketers, the opportunities inspired by trends come…and grow. How else can we explain the explosion of consumers packing smartphones, or the fact … Continue reading →
Facebook’s announcement yesterday to buy Instagram for $1 billion is as good of an indicator as any of the future of mobile marketing. The deal comes on the heels of … Continue reading →
“Tossing up a Facebook page is not a social strategy.” – Beverly Macy, renowned social media expert Beverly Macy is a widely sought after speaker on the topic of real-time … Continue reading →
If a picture is worth a thousand words, then Pinterest — the photo-sharing social network that’s grown faster than any standalone website in history — is fast turning those figurative … Continue reading →