5 Reasons Coupons Still Matter.
Coupon talk, for marketers, boils down to distribution and redemption, product trial, continuity and loading. So it’s encouraging that despite coupon distribution stagnating in recent years, coupon redemption has skyrocketed. … Continue reading
To the 2012 Toy Fair, and Beyond.
Augmented reality technology gives classics a modern makeover. Sometimes, it’s best for marketers to “think small.” After all, plenty of good things come in small packages. Take kids, for example. … Continue reading
Marketing’s Brave New Dimension.
Augmented Reality apps create virtual worlds on top of real ones. It was Albert Einstein who famously observed that “reality is merely an illusion, albeit a very persistent one.” Imagine … Continue reading
Back Talk: What’s Eye Catching at the Point-of-Sale?
Halloween might be next Monday, but retail stores across the country are already donning their Christmas best. Who can blame them? The National Retail Federation reports 40% of consumers begin … Continue reading
Back Talk: Who’s Your Marketing Hero?
Certain kinds of heroes may get more attention than others, but that doesn’t mean each doesn’t deserve a place on the cultural index. While events like Comic Con highlight the … Continue reading
Back Talk: Have You Gone QR?
About a year ago, Vertical Marketing Network blogged about what some industry insiders were touting as the Next Big Thing. While they may not be as ubiquitous as Facebook fan … Continue reading
Back Talk: Does Green Marketing Grow Sales?
Kermit the Frog said it best: “It’s not easy being green.” But that’s not stopping forward-thinking brands from trying. For years, major brands within the auto (BMW, Honda, Toyota), fashion … Continue reading
There’s Gold In That Gray!
6 Suggestions for reaching these amazing “golden not-so oldies.” Being 50 or older does not mean curling up on the sofa while sipping cocoa and watching the world go by. … Continue reading
Think Like A Shopper: 4 Marketing Takeaways.
Contrast between consumers, shoppers seems small; but is vast. Last week was Social Media Week, and with all the coverage Blogging Out Loud was giving the topic, I was beginning … Continue reading
3 Tips For Successful Partnerships.
Hard work, flexibility and tenacity bring smart brands together. They say “one is the loneliest number,” and a rundown of some current marketing campaigns has me inclined to agree. At … Continue reading
Under the Dogfluence.
Numbers reveal that consumers spend more money on their pets than on m-commerce. Marketers should Sit. Stay. And take notice. Entitled. Spoiled. These words used to be synonymous with certain … Continue reading
The Commercial, 2.0.
Traditional ads have been replaced by smart product placement. The Emmy’s may be past us, but news and opinions about Sunday’s broadcast continue to catch my eye. I wasn’t able … Continue reading
Back to Basics.
The artisan economy has been blooming for years, and consumers are responding. I was at my local farmer’s market the other day, juggling a couple of ears of corn with … Continue reading
Cracker Jack Kids.
Innovations in packaging and technology keep big kids buying. Now that I’m old enough to know how these things work, I can begrudgingly give credit to the genius who insisted … Continue reading
