Should Brands Use Couponing More Now Than Ever Before?
Digital coupons, coupon apps, coupons on your smartphone that you can bring up at whim…it’s not your mother’s way of couponing anymore! The way consumers can interact with brands and … Continue reading
The 3 Marketing Stats That Matter Most Now.
We talk a lot about numbers around here, and here’s another: 22,000. It’s hard to believe that’s the number of reader hits Blogging Out Loud has garnered in the three … Continue reading
What the Mobile Marketing Explosion Means to Brands.
Mobile advertising is on track to be a $7.29 billion industry in the U.S. by the close of 2013 ($100 million more than projected in December 2012 by eMarketer). And … Continue reading
March Madness – Our Top Marketing Plays.
Not all eyes are on the basketball court; they’re on the marketing court, as well. The top marketing stories from March include Facebook making two key moves. The first was … Continue reading
7 Brands “Getting” Consumers Now!
Top brand marketing highlights from February 2013. — The Oreo cookie took the cake again. The brand experienced one of the greatest jumps in measured consumer interest from 2011 to … Continue reading
Should Brands Jump on Mobile Marketing Before Their Competitors?
Amazing fact: 24.3% of mobile phone users in the United States are expected to engage in mobile couponing this year. This is an impressive jump from the 6% that used … Continue reading
Why Marketers Should Stick With Instagram.
Instagram’s updated Terms of Service and Privacy Policy, which went into effect last Saturday, are still a hot topic among techies and consumers addled by fears of online privacy invasion. … Continue reading
Reflecting on Marketing’s 2012 Hits and Misses.
There’s no doubt 2012 was an exciting year for marketing. From the virtual explosion of visually driven social networks such as Pinterest and Instagram to the creative guerilla marketing witnessed … Continue reading
Back Talk: Where Will We Be This Time Next Year?
For marketers, 2012 will be remembered as the Year of Instagram, Pinterest and mobile marketing. Don’t take it from me, though, take it from Facebook, which acquired Instagram and its … Continue reading
What’s the New Normal in Marketing?
A virtual roundtable on the current, future state of the industry. More than ever, marketers are hustling to capitalize on the latest trends and technologies to propel their businesses forward. … Continue reading
R U Ready 4 Mobile Marketing?
Consumers prefer SMS to email when receiving promotional deals. The past decade has seen cell phones grow sleeker and “smarter”; most boast bells and whistles such as cameras, email, Internet … Continue reading
5 Marketing Tips For Your Brand’s X-Factor.
New show engages consumers on all levels; marketers can, too. Simon Cowell was back last week with the much-hyped premiere of The X-Factor and while ratings might not have been … Continue reading
Back Talk: Have You Gone QR?
About a year ago, Vertical Marketing Network blogged about what some industry insiders were touting as the Next Big Thing. While they may not be as ubiquitous as Facebook fan … Continue reading
Mobile Money Goes Mainstream.
New applications promise to change the ways we spend forever. After last week’s smattering of seasonal storms, “change” is a term likely to remain closely associated with the climate. That … Continue reading
Blogging Out Loud 