Marketers, Get Ready to Tumblr.
Tumblr is home to approximately 55.5 million blogs, which average 16 billion page views a month. Last summer, the little-known micro-blogging platform quietly surpassed WordPress.com — host to blogs for … Continue reading
Back Talk: Is Location-Based Social On Your Radar?
Location, location, location. Pew Research now estimates 66% of online adults use social networking, and increasingly they’re using GPS technology to share their location online; 14% of online adults automatically … Continue reading
5 Reasons Coupons Still Matter.
Coupon talk, for marketers, boils down to distribution and redemption, product trial, continuity and loading. So it’s encouraging that despite coupon distribution stagnating in recent years, coupon redemption has skyrocketed. … Continue reading
Back Talk: Is Instagram the Mobile Tipping Point?
Facebook’s announcement yesterday to buy Instagram for $1 billion is as good of an indicator as any of the future of mobile marketing. The deal comes on the heels of … Continue reading
Back Talk: How Do You Organize Your Digital Life?
Pew Research estimates two-thirds of U.S. adults online use social media, and marketers are an especially dedicated group; 93% of marketers use social media for business purposes. Facebook is really … Continue reading
To the 2012 Toy Fair, and Beyond.
Augmented reality technology gives classics a modern makeover. Sometimes, it’s best for marketers to “think small.” After all, plenty of good things come in small packages. Take kids, for example. … Continue reading
Back Talk: What’s Your Super Bowl Game Plan?
As the Patriots look to avenge the upset to the Giants in the 2008 Super Bowl, for both brands and consumers, the action off the field could be as exciting … Continue reading
What Would A Brand Builder Award Winner Say?
5 Questions for CKE Restaurants CMO and visionary Brad Haley. Our industry is teeming with experienced leaders and visionaries, people from whom we all have much to learn. In continuing … Continue reading
Back Talk: What Marketing Trends Make Your Radar?
Trends come and go, but these days, more trends seem to be coming – and staying – than going. Case in point: the marketing buzz building as we head into … Continue reading
5 Marketing Predictions For 2012.
Keeping track of the ever-changing course leads to new success. Marketers start your engines; if 2011 was any indicator (and surely, it was), 2012 is going to be a stellar … Continue reading
5 Marketing Hits & Misses From 2011.
Deeper discounts, QR codes, web video. Many of the trends that emerged this year will continue to bewitch consumers and inspire marketers in 2012, while many we’ll be happy to … Continue reading
Back Talk: What Can We Learn From Small Business?
By all appearances, the holiday shopping season keeps getting bigger and better; by lunchtime on Cyber Monday, news of this year’s record sales numbers were circulating widely to the tune … Continue reading
5 Social Media Platforms Worth Thanksgiving.
Top brands go online to promote their name, spirit of the season. For the next 10 days, many U.S. consumers will forgo visions of sugar plums in favor of Thanksgiving, … Continue reading
Marketing’s Brave New Dimension.
Augmented Reality apps create virtual worlds on top of real ones. It was Albert Einstein who famously observed that “reality is merely an illusion, albeit a very persistent one.” Imagine … Continue reading
