Tumblr is home to approximately 55.5 million blogs, which average 16 billion page views a month. Last summer, the little-known micro-blogging platform quietly surpassed WordPress.com — host to blogs for … Continue reading →
Location, location, location. Pew Research now estimates 66% of online adults use social networking, and increasingly they’re using GPS technology to share their location online; 14% of online adults automatically … Continue reading →
Coupon talk, for marketers, boils down to distribution and redemption, product trial, continuity and loading. So it’s encouraging that despite coupon distribution stagnating in recent years, coupon redemption has skyrocketed. … Continue reading →
Facebook’s announcement yesterday to buy Instagram for $1 billion is as good of an indicator as any of the future of mobile marketing. The deal comes on the heels of … Continue reading →
Pew Research estimates two-thirds of U.S. adults online use social media, and marketers are an especially dedicated group; 93% of marketers use social media for business purposes. Facebook is really … Continue reading →
Augmented reality technology gives classics a modern makeover. Sometimes, it’s best for marketers to “think small.” After all, plenty of good things come in small packages. Take kids, for example. … Continue reading →
As the Patriots look to avenge the upset to the Giants in the 2008 Super Bowl, for both brands and consumers, the action off the field could be as exciting … Continue reading →
5 Questions for CKE Restaurants CMO and visionary Brad Haley. Our industry is teeming with experienced leaders and visionaries, people from whom we all have much to learn. In continuing … Continue reading →
Trends come and go, but these days, more trends seem to be coming – and staying – than going. Case in point: the marketing buzz building as we head into … Continue reading →
Keeping track of the ever-changing course leads to new success. Marketers start your engines; if 2011 was any indicator (and surely, it was), 2012 is going to be a stellar … Continue reading →
Deeper discounts, QR codes, web video. Many of the trends that emerged this year will continue to bewitch consumers and inspire marketers in 2012, while many we’ll be happy to … Continue reading →
By all appearances, the holiday shopping season keeps getting bigger and better; by lunchtime on Cyber Monday, news of this year’s record sales numbers were circulating widely to the tune … Continue reading →
Top brands go online to promote their name, spirit of the season. For the next 10 days, many U.S. consumers will forgo visions of sugar plums in favor of Thanksgiving, … Continue reading →
Augmented Reality apps create virtual worlds on top of real ones. It was Albert Einstein who famously observed that “reality is merely an illusion, albeit a very persistent one.” Imagine … Continue reading →