Case Study: Target Hits a Digital Back-to-College Bullseye
The back-to-school season is second only to Christmas in U.S. consumer spending. According to the National Retail Federation, the combined K-12 and college student retail spend will reach $74.5 billion … Continue reading
August 21, 2013 · 5 Comments
Tips for Unlocking the Millennial Mindset
Eighty million Millennials (born 1980 – 2000), wielding $200 billion in buying power are entering their peak earning and spending years right now and companies need to focus on these … Continue reading
August 7, 2013 · 5 Comments
What’s the Hottest Thing for Millennials in Social Media?
One word: Tumblr. There are 29.2 million unique monthly visitors reposting and liking 102 million Tumblr blogs that create 6.6 billion page views per month as of March, 2013, according … Continue reading
June 19, 2013 · 6 Comments
