Why Your Brand MUST Be on Snapchat in 2016
8,796: the number of photos shared every second—every second—on Snapchat. Six billion daily Snapchat video views. 400 million Snapchat snaps per day. Snapchat now boasts 100 million active users each … Continue reading
Three Easy Steps To Turn Your Employees’ Passion into Brand Advocacy
What can we learn from world-class companies that are successfully leveraging job satisfaction into big time brand benefits? 86% of Americans are finding satisfaction in their jobs, which is an … Continue reading
Top Five Ways to Ensure Impactful Digital Communications
Only 2.8% of participants thought that ads on website were relevant to them and that 18- to 34-year-olds were far more likely to ignore digital banner ads than they were traditional … Continue reading
5 Genius Marketing Moments Inspired by Don Draper
The creative process Don Draper and the advertising team of Sterling Cooper go through on “Mad Men” for their clients is a large part of what makes the seminal … Continue reading
Five of the Best Marketing “Aha” Moments …Ever!
In our marketing profession, what is truly better than that satisfying moment when the light bulb goes on and the solution we’ve been searching for is suddenly revealed—and then surpassed … Continue reading
Five Simple Questions to Create True Brand Status
POP QUIZ: Do you know the real difference between a product and a brand? Product is an item made by a company and can be purchased in exchange for money. … Continue reading
10 Tips from Marketing Masters that Deliver Results
What can you learn from the all-time marketing masters that can inspire incredible results for your brand by mid-year? David Ogilvy, the brilliant marketing mind and founder of renowned advertising … Continue reading
Transform Your Brand with 3 Easy Marketing Trends
The marketing chasm that exists today has 66% of consumers believing that the value exchange between brands and consumers is simply one-sided and 70% feel that brands are motivated only … Continue reading
Marketing Touchdowns for the 2014 Highlight Reel
“The Catch”, “The Drive”, “The Immaculate Reception” – these are all names given to some of the heart-racing action football plays from the all time highlight reel. To professional marketers … Continue reading
Your Wish Is On Demand! How 3D Printers Will Change The Way Brands Go To Market
In an unforgettable scene from 1967’s The Graduate, family friend Mr. McGuire tells young college graduate Benjamin Braddock, “I want to say one word to you: plastics.” A bewildered Benjamin … Continue reading
Brand Influencers or Brand Advocates: Which Should a Marketer Pursue?
In the early 1980s, a commercial for a popular shampoo featured a young Heather Locklear who loves the results of Fabergé Organics shampoo so much that she is compelled to … Continue reading
Here’s What Politicians and Selling Bleach Have in Common
The ticker tape has been swept up, the concession speeches have been made (some through gritted teeth), and the political pontificators have finally gone home after a night of strident … Continue reading
Where Do You Find Inspiration? Top Leaders Share Their Mentor Moments
Have you ever heard of Nolan Bushnell, Max Talmey or Sid Sheinberg? Well, if it wasn’t for them, Steve Jobs, Albert Einstein and Steven Speilberg just might not have become … Continue reading
You’re so funny! Using Humor to Engage Customers
Marketing messages bombard us from all directions: watching the Sunday night football game, during the local news broadcast, billboards on the side of the road, or the ads in your … Continue reading
