Back Talk: What’s Eye Catching at the Point-of-Sale?
Halloween might be next Monday, but retail stores across the country are already donning their Christmas best. Who can blame them? The National Retail Federation reports 40% of consumers begin … Continue reading
Back Talk: Have You Gone QR?
About a year ago, Vertical Marketing Network blogged about what some industry insiders were touting as the Next Big Thing. While they may not be as ubiquitous as Facebook fan … Continue reading
Back Talk: What Marketing Terms Should Retire?
“What is in a name?” the love struck Juliet asks her handsome Romeo in Shakespeare’s famous tale of teen angst. To her, “that which we call a rose by any … Continue reading
Listomania and Other Could-be Words.
Have you ever wanted to coin your own phrase? We have, too. Every year, as summer wanes and back-to-school sales tempt my wallet, I can’t help but feel nostalgic for … Continue reading
Back to Basics.
The artisan economy has been blooming for years, and consumers are responding. I was at my local farmer’s market the other day, juggling a couple of ears of corn with … Continue reading
Cracker Jack Kids.
Innovations in packaging and technology keep big kids buying. Now that I’m old enough to know how these things work, I can begrudgingly give credit to the genius who insisted … Continue reading
