Blogging Out Loud

Connecting You with the Latest Marketing Tips and Trends.

Web Video: See And Be Seen.

Consumers use social media to share their — and your — videos. Ever notice how hard it is to turn off your inner marketer? In the waning days of 2010, … Continue reading

January 11, 2011 · 5 Comments

7 Marketing Projections For 2011.

Trend watching is essential for savvy businesses looking to grow. It’s been said that “A new year’s resolution is something that goes in one year and out the other,” and … Continue reading

January 4, 2011 · 4 Comments

The Single Set.

Unmarried consumers have and spend more excess cash, making them an attractive — if not “complicated” — demographic to woo. I noticed it a few months ago: the pop-up ads … Continue reading

December 7, 2010 · 4 Comments

Youthful Wisdom.

Toys ‘R’ Us conquers the evolving market with “grown-up” ideas. Oh, to be a kid again. Those were the days, when Thanksgiving meant family, football and a week’s worth of … Continue reading

November 30, 2010 · 5 Comments

Conan Cashes In On Checking In.

Location-based social networking can help extend smart brands. Thanks to cable network TBS, everybody’s favorite comedian, Conan O’Brien, is slated at long last to return to television screens next week … Continue reading

November 2, 2010 · 12 Comments

Trend Watching About Town.

Hitting the streets proves to be eye-opening and inspiring. A few weeks back, the Director of Insights at Vertical Marketing Network, Betsy Berman, challenged me with a pleasantly surprising assignment: … Continue reading

October 19, 2010 · 12 Comments

Does Your Brand Influence the Virtual Influencers?

Yesterday’s phone is today’s news feed, and everyone’s tuning in. Friends. Friends-of-friends. Facebook friends. Frienemies. Aside from the most-obvious common denominator, these varied groups share something more important in common: … Continue reading

October 12, 2010 · 8 Comments

Brave New Advertising.

New media has consumers turning to the Internet over television, and smart brands are reflecting this change and looking forward. New York’s seventh annual Advertising Week wrapped on Friday, and … Continue reading

October 5, 2010 · 6 Comments

Making The Social Network Your Brand’s Network.

Hollywood’s take on Facebook promises to be personal, but smart businesses should consider the myriad of opportunities emerging. I still chuckle when I think about it. It was summer of … Continue reading

September 28, 2010 · 9 Comments

Bienvenidos a la Plaza.

Targeting the Hispanic demographic on their terms breeds results. Although I hate to admit when strangers steal my thunder, occasionally I can shove my ego aside long enough to offer … Continue reading

September 21, 2010 · 10 Comments

Listomania and Other Could-be Words.

Have you ever wanted to coin your own phrase? We have, too. Every year, as summer wanes and back-to-school sales tempt my wallet, I can’t help but feel nostalgic for … Continue reading

September 7, 2010 · 8 Comments

The Application Situation.

Smartphone users are gaga for programs that entertain, inform. I had to see it to believe it; that’s the kind of gal I am. No, a commercial is rarely enough. … Continue reading

August 24, 2010 · 10 Comments

User Discretion Advised.

Social media is exciting and relevant, but it does have pitfalls. My Vertical Marketing Network coworker Valerie sent a thought-provoking email recently asking, among other things, how to — and … Continue reading

August 17, 2010 · 3 Comments

Oh My, M-Commerce.

Smartphone applications are attracting consumers in new and exciting ways. One-stop shopping. The words inspire a flutter in my heart, a sigh from the soles of my hard-working, tired feet. … Continue reading

August 3, 2010 · 18 Comments

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