Blogging Out Loud

Connecting You with the Latest Marketing Tips and Trends.

The Fuss Over Google+.

Social networks give marketers new ideas, ways to communicate. In the vast sea of social networking, how a brand decides to spend precious time and resources is both a concern … Continue reading

August 2, 2011 · 6 Comments

Bursting With Pop Culture: Comic-Con.

Annual convention lures celebs, yet keeps comic fans its priority. Forget “Carmageddon,” the biggest traffic jam in North America will be this week in San Diego. Excitement is building for … Continue reading

July 19, 2011 · 3 Comments

Back Talk: Is Any PR Still Good PR?

We’ve all heard it — and said it — a thousand times: “Any PR is good PR.” The primary argument behind this old adage is that top of mind awareness … Continue reading

May 31, 2011 · 3 Comments

Back Talk: What’s The Coolest Brand You’ve Seen?

“That is so cool!” How often do you see a product in a store, online or on TV and think just that? A few weeks ago, Vertical Marketing Network looked … Continue reading

May 17, 2011 · 8 Comments

Back Talk: Is The Tide Changing Brand Spending?

Some things we can control, some things we can’t. For marketers, brand building should fall into the former category. A recent study from Forrester Research projects “search marketing, online display … Continue reading

April 26, 2011 · 1 Comment

5 Tips For Making A Brand Cool.

Brand passion fuels loyalty. How can you ignite the “cool” flame? Cool is a matter of taste, yes, but there’s no denying a “cool” brand. Apple, IKEA, Red Bull, Virgin … Continue reading

April 19, 2011 · 2 Comments

Back Talk: What’s Your One Thing?

If the old saying is true, trends may come and go, but some things – like memorable ad campaigns, trademarks, face tattoos and, of course, style – are forever. The … Continue reading

April 12, 2011 · 4 Comments

Samples Sell.

Face-to-face interaction, brand information make deals sweeter. It’s no secret that product sampling works – it always has and always will, especially if the swag is choice and the price … Continue reading

April 5, 2011 · 3 Comments

Back Talk: The Next Big Thing In Marketing.

South by Southwest 2011 just wrapped up, and in the past few years, many of today’s leading social media platforms (think Twitter, Gowalla) used the SXSW festival as a springboard … Continue reading

March 22, 2011 · 5 Comments

Back Talk: Will Interactivity Render TV Dead?

Smartphones are now outselling computers, and the iPad is the hottest selling single electronic device. DVRs are being utilized at skyrocketing rates, as viewers fast-forward past commercials. Even television broadcasts … Continue reading

March 8, 2011 · 18 Comments

Mommy Bloggers Know Best.

Honesty, transparency help brands connect with niche bloggers. The term “mommy blogger” hardly sounds like a marketer’s dream, but that is – in fact – what they are. Their consumer … Continue reading

March 1, 2011 · Leave a comment

Think Like A Shopper: 4 Marketing Takeaways.

Contrast between consumers, shoppers seems small; but is vast. Last week was Social Media Week, and with all the coverage Blogging Out Loud was giving the topic, I was beginning … Continue reading

February 15, 2011 · 2 Comments

Point. Click. Promo.

Web exclusives extend brands, inspire word of mouth marketing. In a world where “Let’s Make A Deal” websites have taken to advertising during the Super Bowl, marketers can rest easy … Continue reading

February 8, 2011 · 3 Comments

Asian Marketing: A Matter Of Balance.

Brands can focus on similarities without bending to stereotypes. Authentic, personal and relevant marketing. It’s what all consumers want, but it can seem difficult to achieve when you’re targeting a … Continue reading

January 25, 2011 · 1 Comment

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