In an unforgettable scene from 1967’s The Graduate, family friend Mr. McGuire tells young college graduate Benjamin Braddock, “I want to say one word to you: plastics.” A bewildered Benjamin … Continue reading →
On Monday, Twitter released its own Super Bowl scorecard: Sunday’s game generated 24.1 million tweets from celebrities, fans, and even brands not affiliated with the sporting event. While that led … Continue reading →
It’s time once again to pitch predictions that will affect each and every marketer in 2013. In our continual effort to keep our marketing industry colleagues up to date on … Continue reading →
Between the bevy of TV shows premiering over the coming weeks and Sunday’s Emmy Awards, it’s safe to say we’ve got television on the brain. But savvy marketers are focused … Continue reading →
In fashion, trends come and go. But for marketers, the opportunities inspired by trends come…and grow. How else can we explain the explosion of consumers packing smartphones, or the fact … Continue reading →
Tumblr is home to approximately 55.5 million blogs, which average 16 billion page views a month. Last summer, the little-known micro-blogging platform quietly surpassed WordPress.com — host to blogs for … Continue reading →
Facebook’s announcement yesterday to buy Instagram for $1 billion is as good of an indicator as any of the future of mobile marketing. The deal comes on the heels of … Continue reading →
Apple, Google help marketers envision the future of television. Forrester Research estimates that by 2016 half of all households will have web-enabled devices on their televisions, so it’s no wonder … Continue reading →
If a picture is worth a thousand words, then Pinterest — the photo-sharing social network that’s grown faster than any standalone website in history — is fast turning those figurative … Continue reading →
As the Patriots look to avenge the upset to the Giants in the 2008 Super Bowl, for both brands and consumers, the action off the field could be as exciting … Continue reading →
Deeper discounts, QR codes, web video. Many of the trends that emerged this year will continue to bewitch consumers and inspire marketers in 2012, while many we’ll be happy to … Continue reading →
Augmented Reality apps create virtual worlds on top of real ones. It was Albert Einstein who famously observed that “reality is merely an illusion, albeit a very persistent one.” Imagine … Continue reading →
New show engages consumers on all levels; marketers can, too. Simon Cowell was back last week with the much-hyped premiere of The X-Factor and while ratings might not have been … Continue reading →
Will your brand take advantage of Google+? Multiple studies released last week confirm the new social network from Internet powerhouse Google is here to stay. In its quarterly survey of … Continue reading →