Your Wish Is On Demand! How 3D Printers Will Change The Way Brands Go To Market
In an unforgettable scene from 1967’s The Graduate, family friend Mr. McGuire tells young college graduate Benjamin Braddock, “I want to say one word to you: plastics.” A bewildered Benjamin … Continue reading
Guerrilla Marketing Wins Super Bowl.
On Monday, Twitter released its own Super Bowl scorecard: Sunday’s game generated 24.1 million tweets from celebrities, fans, and even brands not affiliated with the sporting event. While that led … Continue reading
4 Marketing Trends That Matter Now.
It’s time once again to pitch predictions that will affect each and every marketer in 2013. In our continual effort to keep our marketing industry colleagues up to date on … Continue reading
Back Talk: How Will Interactive TV Affect You?
Between the bevy of TV shows premiering over the coming weeks and Sunday’s Emmy Awards, it’s safe to say we’ve got television on the brain. But savvy marketers are focused … Continue reading
5 Future Marketing Trends From 100 Blog Posts.
In fashion, trends come and go. But for marketers, the opportunities inspired by trends come…and grow. How else can we explain the explosion of consumers packing smartphones, or the fact … Continue reading
Marketers, Get Ready to Tumblr.
Tumblr is home to approximately 55.5 million blogs, which average 16 billion page views a month. Last summer, the little-known micro-blogging platform quietly surpassed WordPress.com — host to blogs for … Continue reading
Back Talk: Is Instagram the Mobile Tipping Point?
Facebook’s announcement yesterday to buy Instagram for $1 billion is as good of an indicator as any of the future of mobile marketing. The deal comes on the heels of … Continue reading
You Can’t Do That On Television.
Apple, Google help marketers envision the future of television. Forrester Research estimates that by 2016 half of all households will have web-enabled devices on their televisions, so it’s no wonder … Continue reading
Back Talk: How Do I Love Thee? Let Me Pin Away…
If a picture is worth a thousand words, then Pinterest — the photo-sharing social network that’s grown faster than any standalone website in history — is fast turning those figurative … Continue reading
Back Talk: What’s Your Super Bowl Game Plan?
As the Patriots look to avenge the upset to the Giants in the 2008 Super Bowl, for both brands and consumers, the action off the field could be as exciting … Continue reading
5 Marketing Hits & Misses From 2011.
Deeper discounts, QR codes, web video. Many of the trends that emerged this year will continue to bewitch consumers and inspire marketers in 2012, while many we’ll be happy to … Continue reading
Marketing’s Brave New Dimension.
Augmented Reality apps create virtual worlds on top of real ones. It was Albert Einstein who famously observed that “reality is merely an illusion, albeit a very persistent one.” Imagine … Continue reading
5 Marketing Tips For Your Brand’s X-Factor.
New show engages consumers on all levels; marketers can, too. Simon Cowell was back last week with the much-hyped premiere of The X-Factor and while ratings might not have been … Continue reading
Back Talk: How Will Brands Maximize Social Media?
Will your brand take advantage of Google+? Multiple studies released last week confirm the new social network from Internet powerhouse Google is here to stay. In its quarterly survey of … Continue reading
