Blogging Out Loud

Connecting You with the Latest Marketing Tips and Trends.

Does Your Marketing Leadership Style Shine Through Your Brew? [INFOGRAPHIC]

Mmmmm…. there’s nothing quite like that rich, delicious smell of coffee wafting through the air. For 83% of adult Americans, coffee is at least an occasional indulgence and for 75%, … Continue reading

August 6, 2014 · 7 Comments

With Bicultural Hispanic Growth, Is There Still a Need for Hispanic Marketing?

More than 50.5 million Hispanics live in the United States; and for marketers, Cinco de Mayo serves as a valuable reminder of the myriad ways to target this fast-growing and … Continue reading

May 1, 2013 · 5 Comments

Black Friday Goes Mobile and Social.

It’s simple arithmetic: 2012 holiday spending is estimated total $586.1 billion, a 4.1% growth over last year. As a result, marketers are challenged to add more impact to their normal … Continue reading

November 13, 2012 · 2 Comments

5 Future Marketing Trends From 100 Blog Posts.

In fashion, trends come and go. But for marketers, the opportunities inspired by trends come…and grow. How else can we explain the explosion of consumers packing smartphones, or the fact … Continue reading

July 24, 2012 · 7 Comments

Marketing to and beyond Cinco de Mayo.

Here’s a fact worth celebrating: If the U.S. Hispanic population were a stand alone country, it would be among the world’s top 20 economies. Over the last decade, the Hispanic … Continue reading

May 1, 2012 · 3 Comments

5 Reasons Coupons Still Matter.

Coupon talk, for marketers, boils down to distribution and redemption, product trial, continuity and loading. So it’s encouraging that despite coupon distribution stagnating in recent years, coupon redemption has skyrocketed. … Continue reading

April 17, 2012 · 4 Comments

In-Store: From Guinness Girls to Margarine Men.

Even in the age of smartphones, consumers respond to sampling. Perhaps the most encouraging sign that winter’s almost over: St. Patty’s Day is just around the corner, ushering in a … Continue reading

March 13, 2012 · 5 Comments

Marketing’s Brave New Dimension.

Augmented Reality apps create virtual worlds on top of real ones. It was Albert Einstein who famously observed that “reality is merely an illusion, albeit a very persistent one.” Imagine … Continue reading

November 1, 2011 · 1 Comment

Back Talk: What’s Eye Catching at the Point-of-Sale?

Halloween might be next Monday, but retail stores across the country are already donning their Christmas best. Who can blame them? The National Retail Federation reports 40% of consumers begin … Continue reading

October 25, 2011 · Leave a comment

Back Talk: Have You Gone QR?

About a year ago, Vertical Marketing Network blogged about what some industry insiders were touting as the Next Big Thing. While they may not be as ubiquitous as Facebook fan … Continue reading

September 20, 2011 · 2 Comments

Marketing To And Through A Recession.

Despite economic downturn, marketing budgets continue to grow. Conventional wisdom tells us that when the going gets rough, both consumers and marketers get tough on excess spending, and that might … Continue reading

September 13, 2011 · 3 Comments

Back Talk: What’s Your Back-To-School Essential?

As summer begins to wind down, consumers are embracing fall and the back-to-school frenzy that comes with it. Once again, Target is the preeminent educator of innovation and inspiration, this … Continue reading

August 23, 2011 · 2 Comments

What’s “In-Store” For Marketing?

Despite modern advances, face-to-face demos still draw buyers. When Sam Walton took Wal-Mart public with 15 stores in 1972, he noted: “Results are only in the marketplace.” Out of this … Continue reading

June 14, 2011 · 2 Comments

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