Blogging Out Loud

Connecting You with the Latest Marketing Tips and Trends.

4 Marketing Fast Facts and How You Can Apply Them Today!

  The marketing effectiveness of Facebook is overrated. With the advent of online product reviews, the need for live product sampling is dying. As so many Hispanics are blending into … Continue reading

June 4, 2014 · 21 Comments

The “Untruths” of Marketing You May Not Know

Just as predicted, the Internet changed everything. As a new marketing culture emerges, erroneous marketing beliefs are repeated so often, they are eventually believed. But, are they factual? With over … Continue reading

November 6, 2013 · 4 Comments

With Bicultural Hispanic Growth, Is There Still a Need for Hispanic Marketing?

More than 50.5 million Hispanics live in the United States; and for marketers, Cinco de Mayo serves as a valuable reminder of the myriad ways to target this fast-growing and … Continue reading

May 1, 2013 · 5 Comments

Marketing to and beyond Cinco de Mayo.

Here’s a fact worth celebrating: If the U.S. Hispanic population were a stand alone country, it would be among the world’s top 20 economies. Over the last decade, the Hispanic … Continue reading

May 1, 2012 · 3 Comments

In-Store: From Guinness Girls to Margarine Men.

Even in the age of smartphones, consumers respond to sampling. Perhaps the most encouraging sign that winter’s almost over: St. Patty’s Day is just around the corner, ushering in a … Continue reading

March 13, 2012 · 5 Comments

On The Funny Side Of The Marketing Street.

3 rules for engaging humor when promoting your brand’s image. Ask most industry professionals about effectively using humor in marketing, and their answer will turn gravely serious: don’t do it. … Continue reading

August 16, 2011 · 9 Comments

Redefining Multicultural Marketing.

Targeting women without falling for stereotypes is challenging. Summer has descended, and with it a wave of Top 40 hits to set the mood. For marketers, perhaps no song better … Continue reading

July 12, 2011 · Leave a comment

Bienvenidos a la Plaza.

Targeting the Hispanic demographic on their terms breeds results. Although I hate to admit when strangers steal my thunder, occasionally I can shove my ego aside long enough to offer … Continue reading

September 21, 2010 · 10 Comments

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