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Tag Archives: Groupon

For Marketers, Do Daily Deals Build Brand Equity?

Oh, what a difference a year can make. At the dawn of 2012, the estimated value of the daily deal market was $873 million, and according to BIA/Kelsey, it would … Continue reading →

December 4, 2012 · Leave a comment

Point. Click. Promo.

Web exclusives extend brands, inspire word of mouth marketing. In a world where “Let’s Make A Deal” websites have taken to advertising during the Super Bowl, marketers can rest easy … Continue reading →

February 8, 2011 · 3 Comments

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Tag Archives: Groupon

For Marketers, Do Daily Deals Build Brand Equity?

Point. Click. Promo.

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