For Marketers, Do Daily Deals Build Brand Equity?
Oh, what a difference a year can make. At the dawn of 2012, the estimated value of the daily deal market was $873 million, and according to BIA/Kelsey, it would … Continue reading →
December 4, 2012 · Leave a comment
Point. Click. Promo.
Web exclusives extend brands, inspire word of mouth marketing. In a world where “Let’s Make A Deal” websites have taken to advertising during the Super Bowl, marketers can rest easy … Continue reading →
February 8, 2011 · 3 Comments