5 Ways to Make Hashtags Work for You.
Twitter hatched 7 years ago this month when, on March 21, 2006, co-founder Jack Dorsey (@jack) sent the first tweet. As of last fall, the site reported an average of … Continue reading
Back Talk: Where Will We Be This Time Next Year?
For marketers, 2012 will be remembered as the Year of Instagram, Pinterest and mobile marketing. Don’t take it from me, though, take it from Facebook, which acquired Instagram and its … Continue reading
You Can’t Do That On Television.
Apple, Google help marketers envision the future of television. Forrester Research estimates that by 2016 half of all households will have web-enabled devices on their televisions, so it’s no wonder … Continue reading
Back Talk: What Marketing Trends Make Your Radar?
Trends come and go, but these days, more trends seem to be coming – and staying – than going. Case in point: the marketing buzz building as we head into … Continue reading
5 Marketing Predictions For 2012.
Keeping track of the ever-changing course leads to new success. Marketers start your engines; if 2011 was any indicator (and surely, it was), 2012 is going to be a stellar … Continue reading
5 Marketing Hits & Misses From 2011.
Deeper discounts, QR codes, web video. Many of the trends that emerged this year will continue to bewitch consumers and inspire marketers in 2012, while many we’ll be happy to … Continue reading
5 Social Media Platforms Worth Thanksgiving.
Top brands go online to promote their name, spirit of the season. For the next 10 days, many U.S. consumers will forgo visions of sugar plums in favor of Thanksgiving, … Continue reading
Mobile Money Goes Mainstream.
New applications promise to change the ways we spend forever. After last week’s smattering of seasonal storms, “change” is a term likely to remain closely associated with the climate. That … Continue reading
On The Funny Side Of The Marketing Street.
3 rules for engaging humor when promoting your brand’s image. Ask most industry professionals about effectively using humor in marketing, and their answer will turn gravely serious: don’t do it. … Continue reading
Back Talk: How Will Brands Maximize Social Media?
Will your brand take advantage of Google+? Multiple studies released last week confirm the new social network from Internet powerhouse Google is here to stay. In its quarterly survey of … Continue reading
The Fuss Over Google+.
Social networks give marketers new ideas, ways to communicate. In the vast sea of social networking, how a brand decides to spend precious time and resources is both a concern … Continue reading
