Twitter hatched 7 years ago this month when, on March 21, 2006, co-founder Jack Dorsey (@jack) sent the first tweet. As of last fall, the site reported an average of … Continue reading →
For marketers, 2012 will be remembered as the Year of Instagram, Pinterest and mobile marketing. Don’t take it from me, though, take it from Facebook, which acquired Instagram and its … Continue reading →
Apple, Google help marketers envision the future of television. Forrester Research estimates that by 2016 half of all households will have web-enabled devices on their televisions, so it’s no wonder … Continue reading →
Trends come and go, but these days, more trends seem to be coming – and staying – than going. Case in point: the marketing buzz building as we head into … Continue reading →
Keeping track of the ever-changing course leads to new success. Marketers start your engines; if 2011 was any indicator (and surely, it was), 2012 is going to be a stellar … Continue reading →
Deeper discounts, QR codes, web video. Many of the trends that emerged this year will continue to bewitch consumers and inspire marketers in 2012, while many we’ll be happy to … Continue reading →
Top brands go online to promote their name, spirit of the season. For the next 10 days, many U.S. consumers will forgo visions of sugar plums in favor of Thanksgiving, … Continue reading →
New applications promise to change the ways we spend forever. After last week’s smattering of seasonal storms, “change” is a term likely to remain closely associated with the climate. That … Continue reading →
3 rules for engaging humor when promoting your brand’s image. Ask most industry professionals about effectively using humor in marketing, and their answer will turn gravely serious: don’t do it. … Continue reading →
Will your brand take advantage of Google+? Multiple studies released last week confirm the new social network from Internet powerhouse Google is here to stay. In its quarterly survey of … Continue reading →
Social networks give marketers new ideas, ways to communicate. In the vast sea of social networking, how a brand decides to spend precious time and resources is both a concern … Continue reading →