Why Your Brand MUST Be on Snapchat in 2016
8,796: the number of photos shared every second—every second—on Snapchat. Six billion daily Snapchat video views. 400 million Snapchat snaps per day. Snapchat now boasts 100 million active users each … Continue reading
Should Brands Use Couponing More Now Than Ever Before?
Digital coupons, coupon apps, coupons on your smartphone that you can bring up at whim…it’s not your mother’s way of couponing anymore! The way consumers can interact with brands and … Continue reading
Should Brands Jump on Mobile Marketing Before Their Competitors?
Amazing fact: 24.3% of mobile phone users in the United States are expected to engage in mobile couponing this year. This is an impressive jump from the 6% that used … Continue reading
5 Future Marketing Trends From 100 Blog Posts.
In fashion, trends come and go. But for marketers, the opportunities inspired by trends come…and grow. How else can we explain the explosion of consumers packing smartphones, or the fact … Continue reading
What’s the Biggest Secret in Marketing?
Every day we hear about new social media and digital and mobile apps, but any new type of social product transactions still rely on the steady backbone of the fulfillment … Continue reading
Marketing to and beyond Cinco de Mayo.
Here’s a fact worth celebrating: If the U.S. Hispanic population were a stand alone country, it would be among the world’s top 20 economies. Over the last decade, the Hispanic … Continue reading
5 Reasons Coupons Still Matter.
Coupon talk, for marketers, boils down to distribution and redemption, product trial, continuity and loading. So it’s encouraging that despite coupon distribution stagnating in recent years, coupon redemption has skyrocketed. … Continue reading
In-Store: From Guinness Girls to Margarine Men.
Even in the age of smartphones, consumers respond to sampling. Perhaps the most encouraging sign that winter’s almost over: St. Patty’s Day is just around the corner, ushering in a … Continue reading
To the 2012 Toy Fair, and Beyond.
Augmented reality technology gives classics a modern makeover. Sometimes, it’s best for marketers to “think small.” After all, plenty of good things come in small packages. Take kids, for example. … Continue reading
5 Social Media Platforms Worth Thanksgiving.
Top brands go online to promote their name, spirit of the season. For the next 10 days, many U.S. consumers will forgo visions of sugar plums in favor of Thanksgiving, … Continue reading
Marketing To And Through A Recession.
Despite economic downturn, marketing budgets continue to grow. Conventional wisdom tells us that when the going gets rough, both consumers and marketers get tough on excess spending, and that might … Continue reading
Mobile Money Goes Mainstream.
New applications promise to change the ways we spend forever. After last week’s smattering of seasonal storms, “change” is a term likely to remain closely associated with the climate. That … Continue reading
Back Talk: What’s Your Back-To-School Essential?
As summer begins to wind down, consumers are embracing fall and the back-to-school frenzy that comes with it. Once again, Target is the preeminent educator of innovation and inspiration, this … Continue reading
Back Talk: What Marketing Terms Should Retire?
“What is in a name?” the love struck Juliet asks her handsome Romeo in Shakespeare’s famous tale of teen angst. To her, “that which we call a rose by any … Continue reading
