Should Brands Use Couponing More Now Than Ever Before?
Digital coupons, coupon apps, coupons on your smartphone that you can bring up at whim…it’s not your mother’s way of couponing anymore! The way consumers can interact with brands and … Continue reading
Should Brands Jump on Mobile Marketing Before Their Competitors?
Amazing fact: 24.3% of mobile phone users in the United States are expected to engage in mobile couponing this year. This is an impressive jump from the 6% that used … Continue reading
5 Reasons Coupons Still Matter.
Coupon talk, for marketers, boils down to distribution and redemption, product trial, continuity and loading. So it’s encouraging that despite coupon distribution stagnating in recent years, coupon redemption has skyrocketed. … Continue reading
In-Store: From Guinness Girls to Margarine Men.
Even in the age of smartphones, consumers respond to sampling. Perhaps the most encouraging sign that winter’s almost over: St. Patty’s Day is just around the corner, ushering in a … Continue reading
To the 2012 Toy Fair, and Beyond.
Augmented reality technology gives classics a modern makeover. Sometimes, it’s best for marketers to “think small.” After all, plenty of good things come in small packages. Take kids, for example. … Continue reading
Mobile Money Goes Mainstream.
New applications promise to change the ways we spend forever. After last week’s smattering of seasonal storms, “change” is a term likely to remain closely associated with the climate. That … Continue reading
Back Talk: What Marketing Terms Should Retire?
“What is in a name?” the love struck Juliet asks her handsome Romeo in Shakespeare’s famous tale of teen angst. To her, “that which we call a rose by any … Continue reading