Blogging Out Loud

Connecting You with the Latest Marketing Tips and Trends.

What’s the Missing Ingredient for Social Media Branding?

Instagram, Twitter, and Facebook have replaced “mom’s box of recipes” as the go-to for an estimated 50% of consumers when planning meals. On Pinterest, which boasts 42% of American women and … Continue reading

September 13, 2015 · Leave a comment

Should Brands Use Couponing More Now Than Ever Before?

Digital coupons, coupon apps, coupons on your smartphone that you can bring up at whim…it’s not your mother’s way of couponing anymore! The way consumers can interact with brands and … Continue reading

September 10, 2014 · 6 Comments

Does Your Marketing Leadership Style Shine Through Your Brew? [INFOGRAPHIC]

Mmmmm…. there’s nothing quite like that rich, delicious smell of coffee wafting through the air. For 83% of adult Americans, coffee is at least an occasional indulgence and for 75%, … Continue reading

August 6, 2014 · 7 Comments

What Automotive Marketing Can Teach Us

What can other industries learn from automakers? The car industry is a key barometer used to measure U.S. economic growth, and when times are tough, automotive marketing is not for … Continue reading

October 9, 2013 · 8 Comments

Case Study: Target Hits a Digital Back-to-College Bullseye

The back-to-school season is second only to Christmas in U.S. consumer spending. According to the National Retail Federation, the combined K-12 and college student retail spend will reach $74.5 billion … Continue reading

August 21, 2013 · 5 Comments

With Bicultural Hispanic Growth, Is There Still a Need for Hispanic Marketing?

More than 50.5 million Hispanics live in the United States; and for marketers, Cinco de Mayo serves as a valuable reminder of the myriad ways to target this fast-growing and … Continue reading

May 1, 2013 · 5 Comments

What the Mobile Marketing Explosion Means to Brands.

Mobile advertising is on track to be a $7.29 billion industry in the U.S. by the close of 2013 ($100 million more than projected in December 2012 by eMarketer). And … Continue reading

April 17, 2013 · 7 Comments

7 Brands “Getting” Consumers Now!

Top brand marketing highlights from February 2013. — The Oreo cookie took the cake again. The brand experienced one of the greatest jumps in measured consumer interest from 2011 to … Continue reading

February 27, 2013 · 1 Comment

Monthly Rewind: Girl Power, Building Brand Trust and Facebook’s New Graph Search.

It’s hard to believe it’s the end of the month (already!), and in this week’s post we bring you a roundup of the marketing stories that had us talking most … Continue reading

January 30, 2013 · 1 Comment

Why Marketers Should Stick With Instagram.

Instagram’s updated Terms of Service and Privacy Policy, which went into effect last Saturday, are still a hot topic among techies and consumers addled by fears of online privacy invasion. … Continue reading

January 23, 2013 · 2 Comments

Reflecting on Marketing’s 2012 Hits and Misses.

There’s no doubt 2012 was an exciting year for marketing. From the virtual explosion of visually driven social networks such as Pinterest and Instagram to the creative guerilla marketing witnessed … Continue reading

December 18, 2012 · 5 Comments

Back Talk: Where Will We Be This Time Next Year?

For marketers, 2012 will be remembered as the Year of Instagram, Pinterest and mobile marketing. Don’t take it from me, though, take it from Facebook, which acquired Instagram and its … Continue reading

December 11, 2012 · 7 Comments

Black Friday Goes Mobile and Social.

It’s simple arithmetic: 2012 holiday spending is estimated total $586.1 billion, a 4.1% growth over last year. As a result, marketers are challenged to add more impact to their normal … Continue reading

November 13, 2012 · 2 Comments

Snap: Maximizing Holiday Marketing Creativity.

Creativity. It’s a major piece of the marketing puzzle, especially during the fast-approaching holiday season. The National Retail Association estimates that American shoppers will spend just under $750 on average … Continue reading

November 6, 2012 · 3 Comments

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