Blogging Out Loud

Connecting You with the Latest Marketing Tips and Trends.

Celebrity Endorsements: The Good and the Ugly

Over $50 billion is invested globally in celebrity endorsement sponsorships. And for good reason: consumers buy into celebrities and the products they pitch. As reported by Nielsen research, people who … Continue reading

June 13, 2015 · 4 Comments

7 Brands “Getting” Consumers Now!

Top brand marketing highlights from February 2013. — The Oreo cookie took the cake again. The brand experienced one of the greatest jumps in measured consumer interest from 2011 to … Continue reading

February 27, 2013 · 1 Comment

Guerrilla Marketing Wins Super Bowl.

On Monday, Twitter released its own Super Bowl scorecard: Sunday’s game generated 24.1 million tweets from celebrities, fans, and even brands not affiliated with the sporting event. While that led … Continue reading

February 6, 2013 · 1 Comment

Monthly Rewind: Girl Power, Building Brand Trust and Facebook’s New Graph Search.

It’s hard to believe it’s the end of the month (already!), and in this week’s post we bring you a roundup of the marketing stories that had us talking most … Continue reading

January 30, 2013 · 1 Comment

Black Friday Goes Mobile and Social.

It’s simple arithmetic: 2012 holiday spending is estimated total $586.1 billion, a 4.1% growth over last year. As a result, marketers are challenged to add more impact to their normal … Continue reading

November 13, 2012 · 2 Comments

Mature Marketing: More Gold Than Silver.

Despite what Justin Bieber might think, young people do not rule the world, and they certainly don’t rule the marketplace. With the number of American adults over the age of … Continue reading

October 16, 2012 · 4 Comments

The Secrets of Creative Brainstorming Revealed!

Marketing communications happen, and currently they’re happening like never before, from traditional advertising to shopper marketing efforts, branded apps, jaw-dropping viral videos and a growing stream of social media platforms. … Continue reading

October 2, 2012 · 5 Comments

Back Talk: Do Summer Film Tie-Ins Help Brands Pop?

Summer is upon us, bringing with it an onslaught of summer movie blockbusters, and more importantly for marketers, a reminder of the potential power of promotional tie-ins. The Avengers is … Continue reading

June 12, 2012 · 3 Comments

Back Talk: Do Celeb Endorsements Still Have Clout?

In 2010, a Deloitte study showed a whopping 82 percent of consumers say their purchasing decisions are “directly influenced” by peer reviews. In an era when marketers are forced to … Continue reading

May 22, 2012 · 12 Comments

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