What’s the Missing Ingredient for Social Media Branding?
Instagram, Twitter, and Facebook have replaced “mom’s box of recipes” as the go-to for an estimated 50% of consumers when planning meals. On Pinterest, which boasts 42% of American women and … Continue reading
Celebrity Endorsements: The Good and the Ugly
Over $50 billion is invested globally in celebrity endorsement sponsorships. And for good reason: consumers buy into celebrities and the products they pitch. As reported by Nielsen research, people who … Continue reading
Is Your Brand Getting the Most out of its Marketing Investment? Here’s How to Find Out.
91% of senior corporate marketers believe that successful brands use customer data to drive marketing decisions, yet 65% said that comparing the effectiveness of marketing across different digital media is … Continue reading
Five of the Best Marketing “Aha” Moments …Ever!
In our marketing profession, what is truly better than that satisfying moment when the light bulb goes on and the solution we’ve been searching for is suddenly revealed—and then surpassed … Continue reading
Five Simple Questions to Create True Brand Status
POP QUIZ: Do you know the real difference between a product and a brand? Product is an item made by a company and can be purchased in exchange for money. … Continue reading
10 Tips from Marketing Masters that Deliver Results
What can you learn from the all-time marketing masters that can inspire incredible results for your brand by mid-year? David Ogilvy, the brilliant marketing mind and founder of renowned advertising … Continue reading
Marketing Touchdowns for the 2014 Highlight Reel
“The Catch”, “The Drive”, “The Immaculate Reception” – these are all names given to some of the heart-racing action football plays from the all time highlight reel. To professional marketers … Continue reading
Brand Influencers or Brand Advocates: Which Should a Marketer Pursue?
In the early 1980s, a commercial for a popular shampoo featured a young Heather Locklear who loves the results of Fabergé Organics shampoo so much that she is compelled to … Continue reading
Does Your Marketing Leadership Style Shine Through Your Brew? [INFOGRAPHIC]
Mmmmm…. there’s nothing quite like that rich, delicious smell of coffee wafting through the air. For 83% of adult Americans, coffee is at least an occasional indulgence and for 75%, … Continue reading
At Mid-year, Marketing More Mobile Than Ever.
Smartphones and tablets drive sales both online and in-store. Call it mobile madness, or simply call it Life in 2012. Pew Internet estimates 90% of U.S. adults now have mobile … Continue reading
Back Talk: Do Summer Film Tie-Ins Help Brands Pop?
Summer is upon us, bringing with it an onslaught of summer movie blockbusters, and more importantly for marketers, a reminder of the potential power of promotional tie-ins. The Avengers is … Continue reading
Marketing to and beyond Cinco de Mayo.
Here’s a fact worth celebrating: If the U.S. Hispanic population were a stand alone country, it would be among the world’s top 20 economies. Over the last decade, the Hispanic … Continue reading
Back Talk: How Do I Love Thee? Let Me Pin Away…
If a picture is worth a thousand words, then Pinterest — the photo-sharing social network that’s grown faster than any standalone website in history — is fast turning those figurative … Continue reading
R U Ready 4 Mobile Marketing?
Consumers prefer SMS to email when receiving promotional deals. The past decade has seen cell phones grow sleeker and “smarter”; most boast bells and whistles such as cameras, email, Internet … Continue reading
Blogging Out Loud 