Blogging Out Loud

Connecting You with the Latest Marketing Tips and Trends.

Marketing To And Through A Recession.

Despite economic downturn, marketing budgets continue to grow. Conventional wisdom tells us that when the going gets rough, both consumers and marketers get tough on excess spending, and that might … Continue reading

September 13, 2011 · 3 Comments

On The Funny Side Of The Marketing Street.

3 rules for engaging humor when promoting your brand’s image. Ask most industry professionals about effectively using humor in marketing, and their answer will turn gravely serious: don’t do it. … Continue reading

August 16, 2011 · 9 Comments

Bursting With Pop Culture: Comic-Con.

Annual convention lures celebs, yet keeps comic fans its priority. Forget “Carmageddon,” the biggest traffic jam in North America will be this week in San Diego. Excitement is building for … Continue reading

July 19, 2011 · 3 Comments

5 Tips To Harness A Brand’s Secret Weapon.

Apps and websites help consumers explore products and connect. True or false: On the Internet, consumers are guaranteed friends and forums to engage with said friends, be they real, imagined, … Continue reading

June 28, 2011 · 5 Comments

Back Talk: Does Green Marketing Grow Sales?

Kermit the Frog said it best: “It’s not easy being green.” But that’s not stopping forward-thinking brands from trying. For years, major brands within the auto (BMW, Honda, Toyota), fashion … Continue reading

June 21, 2011 · 3 Comments

4 Steps To Enduring Loyalty Marketing.

Loyalty programs should inspire consumers to cash in on rewards. Developing and implementing a successful Loyalty Marketing program can be challenging for both marketers and consumers alike. Americans accumulate some … Continue reading

June 7, 2011 · 3 Comments

Kidfluence: A Marketing Challenge.

Modernity dictates the ways marketers approach future buyers. Children are not only bundles of joy, but also an undeniably important marketing demographic, with a purchasing power estimated to exceed $30 … Continue reading

May 24, 2011 · 4 Comments

Back Talk: What’s The Coolest Brand You’ve Seen?

“That is so cool!” How often do you see a product in a store, online or on TV and think just that? A few weeks ago, Vertical Marketing Network looked … Continue reading

May 17, 2011 · 8 Comments

5 Tips For Making A Brand Cool.

Brand passion fuels loyalty. How can you ignite the “cool” flame? Cool is a matter of taste, yes, but there’s no denying a “cool” brand. Apple, IKEA, Red Bull, Virgin … Continue reading

April 19, 2011 · 2 Comments

Samples Sell.

Face-to-face interaction, brand information make deals sweeter. It’s no secret that product sampling works – it always has and always will, especially if the swag is choice and the price … Continue reading

April 5, 2011 · 3 Comments

Back Talk: The Next Big Thing In Marketing.

South by Southwest 2011 just wrapped up, and in the past few years, many of today’s leading social media platforms (think Twitter, Gowalla) used the SXSW festival as a springboard … Continue reading

March 22, 2011 · 5 Comments

Mommy Bloggers Know Best.

Honesty, transparency help brands connect with niche bloggers. The term “mommy blogger” hardly sounds like a marketer’s dream, but that is – in fact – what they are. Their consumer … Continue reading

March 1, 2011 · Leave a comment

What Marketers Can Learn From The Oscars.

Brands — like movies — aim to stand out, attract buzz and shine. For some, the only thing better than the movies is the awards shows that celebrate them. And … Continue reading

February 22, 2011 · 1 Comment

Score 7 Points For Super Bowl Sunday.

Lessons from Sunday’s game can be applied throughout the year. With the clock ticking down to the kickoff of all things Super Bowl, the marketing industry is abuzz with excitement … Continue reading

February 1, 2011 · 6 Comments

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