Blogging Out Loud

Connecting You with the Latest Marketing Tips and Trends.

Three Easy Steps To Turn Your Employees’ Passion into Brand Advocacy

What can we learn from world-class companies that are successfully leveraging job satisfaction into big time brand benefits? 86% of Americans are finding satisfaction in their jobs, which is an … Continue reading

December 11, 2015 · Leave a comment

Celebrity Endorsements: The Good and the Ugly

Over $50 billion is invested globally in celebrity endorsement sponsorships. And for good reason: consumers buy into celebrities and the products they pitch. As reported by Nielsen research, people who … Continue reading

June 13, 2015 · 4 Comments

Five of the Best Marketing “Aha” Moments …Ever!

In our marketing profession, what is truly better than that satisfying moment when the light bulb goes on and the solution we’ve been searching for is suddenly revealed—and then surpassed … Continue reading

March 25, 2015 · 1 Comment

Brand Influencers or Brand Advocates: Which Should a Marketer Pursue?

In the early 1980s, a commercial for a popular shampoo featured a young Heather Locklear who loves the results of Fabergé Organics shampoo so much that she is compelled to … Continue reading

November 19, 2014 · 6 Comments

What Automotive Marketing Can Teach Us

What can other industries learn from automakers? The car industry is a key barometer used to measure U.S. economic growth, and when times are tough, automotive marketing is not for … Continue reading

October 9, 2013 · 8 Comments

With Bicultural Hispanic Growth, Is There Still a Need for Hispanic Marketing?

More than 50.5 million Hispanics live in the United States; and for marketers, Cinco de Mayo serves as a valuable reminder of the myriad ways to target this fast-growing and … Continue reading

May 1, 2013 · 5 Comments

For Marketers, Do Daily Deals Build Brand Equity?

Oh, what a difference a year can make. At the dawn of 2012, the estimated value of the daily deal market was $873 million, and according to BIA/Kelsey, it would … Continue reading

December 4, 2012 · Leave a comment

Mature Marketing: More Gold Than Silver.

Despite what Justin Bieber might think, young people do not rule the world, and they certainly don’t rule the marketplace. With the number of American adults over the age of … Continue reading

October 16, 2012 · 4 Comments

Back Talk: Who Wins Your Marketing World Series?

The Fall Classic is almost upon us, and in baseball — just like marketing — head-to-head competition and clutch performances help the best team win. Think of the great brand … Continue reading

October 9, 2012 · 2 Comments

Back Talk: How Do I Love Thee? Let Me Pin Away…

If a picture is worth a thousand words, then Pinterest — the photo-sharing social network that’s grown faster than any standalone website in history — is fast turning those figurative … Continue reading

February 14, 2012 · 16 Comments

What Would a Marketer of the Year Say?

5 Questions For Bill Weintraub — industry veteran and visionary. Our industry is teeming with great leaders and visionaries, people from whom we all have much to learn. Bill Weintraub … Continue reading

November 29, 2011 · 6 Comments

Back Talk: What’s Eye Catching at the Point-of-Sale?

Halloween might be next Monday, but retail stores across the country are already donning their Christmas best. Who can blame them? The National Retail Federation reports 40% of consumers begin … Continue reading

October 25, 2011 · Leave a comment

15 Years, 15 Marketing Insights — Part II.

Sincere communication and connections give rise to creativity. Marketing is an ever-changing, yet rewarding business. Successful marketers must have their fingers on the pulse of not just popular culture, but … Continue reading

October 18, 2011 · Leave a comment

Back Talk: Who’s Your Marketing Hero?

Certain kinds of heroes may get more attention than others, but that doesn’t mean each doesn’t deserve a place on the cultural index. While events like Comic Con highlight the … Continue reading

October 4, 2011 · 4 Comments

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