Six Ways Your Brand Can Dominate Facebook Newsfeed
More than half of all Americans over the age of 12 are on Facebook. And in the last 24 hours, 84% of those folks have spent at least 42.1 minutes on the … Continue reading
Five of the Best Marketing “Aha” Moments …Ever!
In our marketing profession, what is truly better than that satisfying moment when the light bulb goes on and the solution we’ve been searching for is suddenly revealed—and then surpassed … Continue reading
4 Marketing Fast Facts and How You Can Apply Them Today!
The marketing effectiveness of Facebook is overrated. With the advent of online product reviews, the need for live product sampling is dying. As so many Hispanics are blending into … Continue reading
For Marketers, Do Daily Deals Build Brand Equity?
Oh, what a difference a year can make. At the dawn of 2012, the estimated value of the daily deal market was $873 million, and according to BIA/Kelsey, it would … Continue reading
Back Talk: How Will Brands Maximize Social Media?
Will your brand take advantage of Google+? Multiple studies released last week confirm the new social network from Internet powerhouse Google is here to stay. In its quarterly survey of … Continue reading
The Fuss Over Google+.
Social networks give marketers new ideas, ways to communicate. In the vast sea of social networking, how a brand decides to spend precious time and resources is both a concern … Continue reading
Back Talk: What Marketing Terms Should Retire?
“What is in a name?” the love struck Juliet asks her handsome Romeo in Shakespeare’s famous tale of teen angst. To her, “that which we call a rose by any … Continue reading
Mommy Bloggers Know Best.
Honesty, transparency help brands connect with niche bloggers. The term “mommy blogger” hardly sounds like a marketer’s dream, but that is – in fact – what they are. Their consumer … Continue reading
3 Tips For Successful Partnerships.
Hard work, flexibility and tenacity bring smart brands together. They say “one is the loneliest number,” and a rundown of some current marketing campaigns has me inclined to agree. At … Continue reading
The Feel Good Takeaway.
Cause-related marketing helps businesses, consumers give back. For many, Veterans Day this Thursday signals the true beginning of the fast and furious holiday season. Halloween’s tricks and treats have vanished … Continue reading
Conan Cashes In On Checking In.
Location-based social networking can help extend smart brands. Thanks to cable network TBS, everybody’s favorite comedian, Conan O’Brien, is slated at long last to return to television screens next week … Continue reading
Trend Watching About Town.
Hitting the streets proves to be eye-opening and inspiring. A few weeks back, the Director of Insights at Vertical Marketing Network, Betsy Berman, challenged me with a pleasantly surprising assignment: … Continue reading
Brave New Advertising.
New media has consumers turning to the Internet over television, and smart brands are reflecting this change and looking forward. New York’s seventh annual Advertising Week wrapped on Friday, and … Continue reading
Making The Social Network Your Brand’s Network.
Hollywood’s take on Facebook promises to be personal, but smart businesses should consider the myriad of opportunities emerging. I still chuckle when I think about it. It was summer of … Continue reading
