Six Ways Your Brand Can Dominate Facebook Newsfeed
More than half of all Americans over the age of 12 are on Facebook. And in the last 24 hours, 84% of those folks have spent at least 42.1 minutes on the … Continue reading
Five of the Best Marketing “Aha” Moments …Ever!
In our marketing profession, what is truly better than that satisfying moment when the light bulb goes on and the solution we’ve been searching for is suddenly revealed—and then surpassed … Continue reading
4 Marketing Fast Facts and How You Can Apply Them Today!
The marketing effectiveness of Facebook is overrated. With the advent of online product reviews, the need for live product sampling is dying. As so many Hispanics are blending into … Continue reading
Back Talk: What Marketing Terms Should Retire?
“What is in a name?” the love struck Juliet asks her handsome Romeo in Shakespeare’s famous tale of teen angst. To her, “that which we call a rose by any … Continue reading
Mommy Bloggers Know Best.
Honesty, transparency help brands connect with niche bloggers. The term “mommy blogger” hardly sounds like a marketer’s dream, but that is – in fact – what they are. Their consumer … Continue reading
3 Tips For Successful Partnerships.
Hard work, flexibility and tenacity bring smart brands together. They say “one is the loneliest number,” and a rundown of some current marketing campaigns has me inclined to agree. At … Continue reading
Trend Watching About Town.
Hitting the streets proves to be eye-opening and inspiring. A few weeks back, the Director of Insights at Vertical Marketing Network, Betsy Berman, challenged me with a pleasantly surprising assignment: … Continue reading