Three Easy Steps To Turn Your Employees’ Passion into Brand Advocacy
What can we learn from world-class companies that are successfully leveraging job satisfaction into big time brand benefits? 86% of Americans are finding satisfaction in their jobs, which is an … Continue reading →
December 11, 2015 · Leave a comment
Brand Influencers or Brand Advocates: Which Should a Marketer Pursue?
In the early 1980s, a commercial for a popular shampoo featured a young Heather Locklear who loves the results of Fabergé Organics shampoo so much that she is compelled to … Continue reading →
November 19, 2014 · 6 Comments