Five Ways to Inspire Immediate Response on Social Media
Marketing spending on social networks has ramped up in 2015 by 31%, passing the $10 billion mark for the first time ever. Brands are putting a premium on social media communications for … Continue reading
What’s the Missing Ingredient for Social Media Branding?
Instagram, Twitter, and Facebook have replaced “mom’s box of recipes” as the go-to for an estimated 50% of consumers when planning meals. On Pinterest, which boasts 42% of American women and … Continue reading
Celebrity Endorsements: The Good and the Ugly
Over $50 billion is invested globally in celebrity endorsement sponsorships. And for good reason: consumers buy into celebrities and the products they pitch. As reported by Nielsen research, people who … Continue reading
5 Genius Marketing Moments Inspired by Don Draper
The creative process Don Draper and the advertising team of Sterling Cooper go through on “Mad Men” for their clients is a large part of what makes the seminal … Continue reading
Five of the Best Marketing “Aha” Moments …Ever!
In our marketing profession, what is truly better than that satisfying moment when the light bulb goes on and the solution we’ve been searching for is suddenly revealed—and then surpassed … Continue reading
10 Tips from Marketing Masters that Deliver Results
What can you learn from the all-time marketing masters that can inspire incredible results for your brand by mid-year? David Ogilvy, the brilliant marketing mind and founder of renowned advertising … Continue reading
You’re so funny! Using Humor to Engage Customers
Marketing messages bombard us from all directions: watching the Sunday night football game, during the local news broadcast, billboards on the side of the road, or the ads in your … Continue reading
Should Brands Use Couponing More Now Than Ever Before?
Digital coupons, coupon apps, coupons on your smartphone that you can bring up at whim…it’s not your mother’s way of couponing anymore! The way consumers can interact with brands and … Continue reading
4 Marketing Fast Facts and How You Can Apply Them Today!
The marketing effectiveness of Facebook is overrated. With the advent of online product reviews, the need for live product sampling is dying. As so many Hispanics are blending into … Continue reading
What Automotive Marketing Can Teach Us
What can other industries learn from automakers? The car industry is a key barometer used to measure U.S. economic growth, and when times are tough, automotive marketing is not for … Continue reading
Five Brand Challenges Solved by Street-Level Marketing
In the 1970s, the typical American consumer experienced around 500 advertising messages per day. Today, the number can be as high as 5,000 according to Marketing Firm Yankelovich, Jay Walker-Smith. … Continue reading
Five Tips for Your Brand to Benefit from Native Advertising
Vertical Marketing Network’s selection for the mid-year best marketing buzzword: Native Advertising. According to a study by IPG Media Lab, consumers engage in native advertising 53% more than banner ads, … Continue reading
Three New Realities of Digital Video
According to Nielsen, growth in TV watching is flat, while online video viewing is up 42% in just the past year. Television has been trying its best to avoid the … Continue reading
With Bicultural Hispanic Growth, Is There Still a Need for Hispanic Marketing?
More than 50.5 million Hispanics live in the United States; and for marketers, Cinco de Mayo serves as a valuable reminder of the myriad ways to target this fast-growing and … Continue reading
