Five Simple Questions to Create True Brand Status
POP QUIZ: Do you know the real difference between a product and a brand? Product is an item made by a company and can be purchased in exchange for money. … Continue reading
What Can We Learn From The Reappearance of Steve Jobs?
The mood is set for the spiritual chat with America’s much-lauded CEO, Steve Jobs. On what would be his 60th birthday, this “discussion” is occurring from the other side, over … Continue reading
10 Tips from Marketing Masters that Deliver Results
What can you learn from the all-time marketing masters that can inspire incredible results for your brand by mid-year? David Ogilvy, the brilliant marketing mind and founder of renowned advertising … Continue reading
Transform Your Brand with 3 Easy Marketing Trends
The marketing chasm that exists today has 66% of consumers believing that the value exchange between brands and consumers is simply one-sided and 70% feel that brands are motivated only … Continue reading
The 2015 Marketing Diet: Shedding Data, Strengthening Gut
Diets in marketing are akin to diets in our lives: challenging, but ultimately doable when we commit to making the changes that matter. For many companies the beginning of … Continue reading
Marketing Touchdowns for the 2014 Highlight Reel
“The Catch”, “The Drive”, “The Immaculate Reception” – these are all names given to some of the heart-racing action football plays from the all time highlight reel. To professional marketers … Continue reading
Your Wish Is On Demand! How 3D Printers Will Change The Way Brands Go To Market
In an unforgettable scene from 1967’s The Graduate, family friend Mr. McGuire tells young college graduate Benjamin Braddock, “I want to say one word to you: plastics.” A bewildered Benjamin … Continue reading
Brand Influencers or Brand Advocates: Which Should a Marketer Pursue?
In the early 1980s, a commercial for a popular shampoo featured a young Heather Locklear who loves the results of Fabergé Organics shampoo so much that she is compelled to … Continue reading
Here’s What Politicians and Selling Bleach Have in Common
The ticker tape has been swept up, the concession speeches have been made (some through gritted teeth), and the political pontificators have finally gone home after a night of strident … Continue reading
Website vs. Social Media – Who Wins the Marketing Battle for the Brands
Should marketers focus their efforts into driving traffic to the company website or to its social media platform? The answer eludes even the savviest marketers. After all, in today’s world … Continue reading
Inspiring Others: Lessons Learned—and Shared—By Top Leaders: Mentor Moments, Part II
From the first mentor in The Odyssey, the character ‘Mentor’ who was Odysseus’s trusted counselor, to “the father of leadership” Warren Bennis, who passed away this summer, mentors have long made … Continue reading
Where Do You Find Inspiration? Top Leaders Share Their Mentor Moments
Have you ever heard of Nolan Bushnell, Max Talmey or Sid Sheinberg? Well, if it wasn’t for them, Steve Jobs, Albert Einstein and Steven Speilberg just might not have become … Continue reading
You’re so funny! Using Humor to Engage Customers
Marketing messages bombard us from all directions: watching the Sunday night football game, during the local news broadcast, billboards on the side of the road, or the ads in your … Continue reading
Should Brands Use Couponing More Now Than Ever Before?
Digital coupons, coupon apps, coupons on your smartphone that you can bring up at whim…it’s not your mother’s way of couponing anymore! The way consumers can interact with brands and … Continue reading
