Blogging Out Loud

Connecting You with the Latest Marketing Tips and Trends.

Back Talk: What Olympic Campaigns Scored Gold?

Originally posted on Blogging Out Loud:
They seem to have passed in a blink of an eye, but the 2012 Summer Olympics will surely remain top of mind, and not…

July 27, 2016 · Leave a comment

Why Your Brand MUST Be on Snapchat in 2016

8,796: the number of photos shared every second—every second—on Snapchat. Six billion daily Snapchat video views. 400 million Snapchat snaps per day. Snapchat now boasts 100 million active users each … Continue reading

January 8, 2016 · Leave a comment

Three Easy Steps To Turn Your Employees’ Passion into Brand Advocacy

What can we learn from world-class companies that are successfully leveraging job satisfaction into big time brand benefits? 86% of Americans are finding satisfaction in their jobs, which is an … Continue reading

December 11, 2015 · Leave a comment

Five Ways to Inspire Immediate Response on Social Media

  Marketing spending on social networks has ramped up in 2015 by 31%, passing the $10 billion mark for the first time ever. Brands are putting a premium on social media communications for … Continue reading

November 13, 2015 · Leave a comment

Top Five Ways to Ensure Impactful Digital Communications

Only 2.8% of participants thought that ads on website were relevant to them and that 18- to 34-year-olds were far more likely to ignore digital banner ads than they were traditional … Continue reading

October 11, 2015 · Leave a comment

What’s the Missing Ingredient for Social Media Branding?

Instagram, Twitter, and Facebook have replaced “mom’s box of recipes” as the go-to for an estimated 50% of consumers when planning meals. On Pinterest, which boasts 42% of American women and … Continue reading

September 13, 2015 · Leave a comment

Brilliant or Clueless? Which Brand Marketer are You? (INFOGRAPHIC)

 The marketing field has seen brilliant minds surface: Ann Handley, the content marketing queen who wrote “Content Rules,” the manual for creating content that engages customers; Jay Baer, speaker, consultant, … Continue reading

August 9, 2015 · Leave a comment

How to Generate Brand Innovation and Creativity – Business Leader Roundtable

Do you agree that most marketing professionals are better executors than innovators and focus primarily on optimizing their current business model versus looking for game-changing creativity? But what if this … Continue reading

July 12, 2015 · 3 Comments

Celebrity Endorsements: The Good and the Ugly

Over $50 billion is invested globally in celebrity endorsement sponsorships. And for good reason: consumers buy into celebrities and the products they pitch. As reported by Nielsen research, people who … Continue reading

June 13, 2015 · 4 Comments

Partnership Marketing: The Secret To Elevating Your Brand

You’re a marketer—you thrive on finding solutions. The audience you want to reach is out there. How do you get access? That’s where partnership marketing comes in. Effective partnership marketing … Continue reading

May 19, 2015 · Leave a comment

Six Ways Your Brand Can Dominate Facebook Newsfeed

More than half of all Americans over the age of 12 are on Facebook. And in the last 24 hours, 84% of those folks have spent at least 42.1 minutes on the … Continue reading

May 5, 2015 · Leave a comment

5 Genius Marketing Moments Inspired by Don Draper

  The creative process Don Draper and the advertising team of Sterling Cooper go through on “Mad Men” for their clients is a large part of what makes the seminal … Continue reading

April 8, 2015 · 10 Comments

Five Simple Questions to Create True Brand Status

POP QUIZ: Do you know the real difference between a product and a brand? Product is an item made by a company and can be purchased in exchange for money. … Continue reading

March 11, 2015 · 10 Comments

What Can We Learn From The Reappearance of Steve Jobs?

The mood is set for the spiritual chat with America’s much-lauded CEO, Steve Jobs. On what would be his 60th birthday, this “discussion” is occurring from the other side, over … Continue reading

February 24, 2015 · 3 Comments

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