Blogging Out Loud

Connecting You with the Latest Marketing Tips and Trends.

Top Five Ways to Ensure Impactful Digital Communications

Only 2.8% of participants thought that ads on website were relevant to them and that 18- to 34-year-olds were far more likely to ignore digital banner ads than they were traditional … Continue reading

October 11, 2015 · Leave a comment

What’s the Missing Ingredient for Social Media Branding?

Instagram, Twitter, and Facebook have replaced “mom’s box of recipes” as the go-to for an estimated 50% of consumers when planning meals. On Pinterest, which boasts 42% of American women and … Continue reading

September 13, 2015 · Leave a comment

Brilliant or Clueless? Which Brand Marketer are You? (INFOGRAPHIC)

 The marketing field has seen brilliant minds surface: Ann Handley, the content marketing queen who wrote “Content Rules,” the manual for creating content that engages customers; Jay Baer, speaker, consultant, … Continue reading

August 9, 2015 · Leave a comment

How to Generate Brand Innovation and Creativity – Business Leader Roundtable

Do you agree that most marketing professionals are better executors than innovators and focus primarily on optimizing their current business model versus looking for game-changing creativity? But what if this … Continue reading

July 12, 2015 · 3 Comments

Celebrity Endorsements: The Good and the Ugly

Over $50 billion is invested globally in celebrity endorsement sponsorships. And for good reason: consumers buy into celebrities and the products they pitch. As reported by Nielsen research, people who … Continue reading

June 13, 2015 · 4 Comments

Partnership Marketing: The Secret To Elevating Your Brand

You’re a marketer—you thrive on finding solutions. The audience you want to reach is out there. How do you get access? That’s where partnership marketing comes in. Effective partnership marketing … Continue reading

May 19, 2015 · Leave a comment

Six Ways Your Brand Can Dominate Facebook Newsfeed

More than half of all Americans over the age of 12 are on Facebook. And in the last 24 hours, 84% of those folks have spent at least 42.1 minutes on the … Continue reading

May 5, 2015 · Leave a comment

Is Your Brand Getting the Most out of its Marketing Investment? Here’s How to Find Out.

91% of senior corporate marketers believe that successful brands use customer data to drive marketing decisions, yet 65% said that comparing the effectiveness of marketing across different digital media is … Continue reading

April 22, 2015 · 2 Comments

5 Genius Marketing Moments Inspired by Don Draper

  The creative process Don Draper and the advertising team of Sterling Cooper go through on “Mad Men” for their clients is a large part of what makes the seminal … Continue reading

April 8, 2015 · 10 Comments

Five of the Best Marketing “Aha” Moments …Ever!

In our marketing profession, what is truly better than that satisfying moment when the light bulb goes on and the solution we’ve been searching for is suddenly revealed—and then surpassed … Continue reading

March 25, 2015 · 1 Comment

Five Simple Questions to Create True Brand Status

POP QUIZ: Do you know the real difference between a product and a brand? Product is an item made by a company and can be purchased in exchange for money. … Continue reading

March 11, 2015 · 10 Comments

What Can We Learn From The Reappearance of Steve Jobs?

The mood is set for the spiritual chat with America’s much-lauded CEO, Steve Jobs. On what would be his 60th birthday, this “discussion” is occurring from the other side, over … Continue reading

February 24, 2015 · 3 Comments

10 Tips from Marketing Masters that Deliver Results

What can you learn from the all-time marketing masters that can inspire incredible results for your brand by mid-year? David Ogilvy, the brilliant marketing mind and founder of renowned advertising … Continue reading

February 11, 2015 · 5 Comments

Transform Your Brand with 3 Easy Marketing Trends

The marketing chasm that exists today has 66% of consumers believing that the value exchange between brands and consumers is simply one-sided and 70% feel that brands are motivated only … Continue reading

January 28, 2015 · Leave a comment

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