What’s the Story with Storytelling?
In a recent study, 78% of TV viewers said they are so drawn in by the stories they watch that they want to “friend” their favorite characters. It’s an age-old … Continue reading
Branded Mobile Apps: The Lowdown on Downloads
Mobile devices and apps are growing faster than the population. By 2016, Cisco estimates there will be more mobile devices (8 billion) than people. Apple recently surpassed more than 25 … Continue reading
Secrets for Pre-Roll Video Success
The popularity of online pre-roll video ads is undeniable due to its growing acceptance by online video viewers. Despite higher media costs over traditional static banners and annoying pop-up ads, … Continue reading
Brands Winning the Hearts of Women
What half of our consumer base, according to Nielsen, controls $5 Trillion in annual spending and influences 80% of all purchases? The female half. In honor of Valentine’s Day, we … Continue reading
Marketing Trends You Shouldn’t Ignore in 2014
As another year passes and a new one begins, the marketing playing field has turned squarely to digital concerns. Our predictions for trends that will dominate marketing frontal lobes in … Continue reading
What Can the Top Three U.S. Advertisers Teach Us?
The three U.S. companies with the biggest marketing budgets also happen to sell products that have the most impact on our lives while we’re outside of our homes. Mobile communications … Continue reading
Three Wise Sites for Happier Holidays
The activities that buzz around the Holiday Season are so hectic, we thought it was worth a blog post to share with you some unique and useful sites that might … Continue reading
Big Marketing Mistakes and Lessons Learned
Best case scenarios are great: The pre-awareness integrated marketing campaign for Anchorman 2 that will likely change movie marketing for time to come; the Southern Comfort “Whatever’s Comfortable” campaign that … Continue reading
The Top Marketing Tools We Are Most Thankful For
Thanks to many new and innovative tools for marketers, this Thanksgiving gave marketing professionals an attitude of gratitude. From strategic data to customer interaction, improved tools and smarter business applications … Continue reading
The “Untruths” of Marketing You May Not Know
Just as predicted, the Internet changed everything. As a new marketing culture emerges, erroneous marketing beliefs are repeated so often, they are eventually believed. But, are they factual? With over … Continue reading
Is 2013 a Lucky Year for Halloween Retailers?
It’s the second biggest decoration holiday besides Christmas and its overall industry profits have seen as much as a 100% increase in a decade from around $3 billion in 2005 … Continue reading
What Automotive Marketing Can Teach Us
What can other industries learn from automakers? The car industry is a key barometer used to measure U.S. economic growth, and when times are tough, automotive marketing is not for … Continue reading
Marketing to Women: The Comedy and Drama
Marketers of every gender are facing some cold, hard facts about the growing purchasing power of women. According to a recent study by Boston Consulting Group: Women control more than … Continue reading
Cleaning the Traditional Marketing Slate
In June 2009, research was conducted by marketing firm, McKinsey and Co. that disputed the validity of the traditional marketing purchase funnel metaphor by studying 20,000 consumers across five industries … Continue reading
