Blogging Out Loud

Connecting You with the Latest Marketing Tips and Trends.

Reflecting on Marketing’s 2012 Hits and Misses.

There’s no doubt 2012 was an exciting year for marketing. From the virtual explosion of visually driven social networks such as Pinterest and Instagram to the creative guerilla marketing witnessed … Continue reading

December 18, 2012 · 5 Comments

Back Talk: Where Will We Be This Time Next Year?

For marketers, 2012 will be remembered as the Year of Instagram, Pinterest and mobile marketing. Don’t take it from me, though, take it from Facebook, which acquired Instagram and its … Continue reading

December 11, 2012 · 7 Comments

For Marketers, Do Daily Deals Build Brand Equity?

Oh, what a difference a year can make. At the dawn of 2012, the estimated value of the daily deal market was $873 million, and according to BIA/Kelsey, it would … Continue reading

December 4, 2012 · Leave a comment

Black Friday Goes Mobile and Social.

It’s simple arithmetic: 2012 holiday spending is estimated total $586.1 billion, a 4.1% growth over last year. As a result, marketers are challenged to add more impact to their normal … Continue reading

November 13, 2012 · 2 Comments

Snap: Maximizing Holiday Marketing Creativity.

Creativity. It’s a major piece of the marketing puzzle, especially during the fast-approaching holiday season. The National Retail Association estimates that American shoppers will spend just under $750 on average … Continue reading

November 6, 2012 · 3 Comments

Back Talk: What Can Marketers Learn from the Lance Armstrong Sponsorship Scandal?

The U.S. Anti-Doping Agency’s report that Lance Armstrong led doping programs for himself and teammates not only ended Armstrong’s career and stripped him of his seven Tour de France titles, … Continue reading

October 23, 2012 · 5 Comments

Mature Marketing: More Gold Than Silver.

Despite what Justin Bieber might think, young people do not rule the world, and they certainly don’t rule the marketplace. With the number of American adults over the age of … Continue reading

October 16, 2012 · 4 Comments

Back Talk: Who Wins Your Marketing World Series?

The Fall Classic is almost upon us, and in baseball — just like marketing — head-to-head competition and clutch performances help the best team win. Think of the great brand … Continue reading

October 9, 2012 · 2 Comments

The Secrets of Creative Brainstorming Revealed!

Marketing communications happen, and currently they’re happening like never before, from traditional advertising to shopper marketing efforts, branded apps, jaw-dropping viral videos and a growing stream of social media platforms. … Continue reading

October 2, 2012 · 5 Comments

Back Talk: How Will Interactive TV Affect You?

Between the bevy of TV shows premiering over the coming weeks and Sunday’s Emmy Awards, it’s safe to say we’ve got television on the brain. But savvy marketers are focused … Continue reading

September 18, 2012 · 5 Comments

Should Marketers Get Political?

Common advice used to be to avoid political viewpoints in business dealings, lest you end up alienating a faction of clients or consumers. But that “old” thinking is rapidly being … Continue reading

September 11, 2012 · 1 Comment

6 Tools to Boost Your Brand’s Blog Potential.

Here’s a question for your brand: To blog, or not to blog? Four out of five Internet users not only visit social media sites such as Facebook and Twitter, but … Continue reading

August 21, 2012 · Leave a comment

Back Talk: What Olympic Campaigns Scored Gold?

They seem to have passed in a blink of an eye, but the 2012 Summer Olympics will surely remain top of mind, and not just for the Fab Five’s tumbles, … Continue reading

August 14, 2012 · 7 Comments

“You Can Quote Me”: Legendary Marketing Wisdom.

What do David Ogilvy, Walt Disney, Steve Jobs and your marketing career have in common? Simply answered: it’s wisdom. Ogilvy, Disney and Jobs are historic figures filled with energy, imagination … Continue reading

August 7, 2012 · 4 Comments

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