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Spring Clean Your Marketing Routine – 3 Easy Steps!

cleaning vertical marketing network680 million of Facebook’s 1.06 billion active monthly users access the social site via their mobile phones. Instagram – the photo-sharing app taking consumers and brands by storm – has 100 million users, who collectively have shared some 4 billion photos. Pinterest is still growing and has logged 25 million users. And today Twitter boasts 500 million users. Couple statistics like these with the fact that 60% of TV viewers are taking advantage of a second screen, and it’s safe to say that traditional marketing routines need a dusting off. And there’s no better time than spring to do just that! My Vertical Marketing Network associates and I spend a lot of time assessing what social marketing programs work best for the brands we handle. And while we all agree that the primary role we play – to build brand trust and consumer passion – has not changed, the tools we use to do so have. Gone are the days when coupons and in-store promotions were enough. Although both are still effective, today’s marketers know they need to be coupled with an online presence – preferably one that’s both social and mobile, since that’s where the power of the second screen comes into play.

Below are 3 easy steps to help you cut the fat and maximize your routines now:

1. Consider Your Content – We all think about demographics, but in this age of over-sharing, do we always consider whether we are using the best tool to reach our target audience. For example, while Facebook is great for engaging consumers in conversation, and Twitter can be used to respond to consumer questions and concerns in real-time, a brand’s content on both platforms need not be identical. Instead, smartly consider your content and the best platform on which to share it. Got a creative promotion you want to share? Facebook. Can’t stop talking about an article from Entertainment Weekly? Facebook and Twitter. Want to share some pics of your latest charity event? Instagram. You get the idea… Remember you are but one of many names in those scrolling feeds. Make yourself one consumers want to stop for.

2. Beware the Over Share – Nothing screams a lack of productivity like a never-ending newsfeed. Sure, lots of brands pay people to be tied to their social accounts 24/7, but that doesn’t mean you have to post every hour. Make your presence relevant, and consumers will come to trust you for your instincts as well as your leadership.

3. Know When to Say When – In other words, if something is not working for you and your brand, don’t use it. There’s no sense in spending valuable time and energy in a space that doesn’t fit your brand or industry. Consumers will sense the incongruity, and it could be a turn off. Instead, focus on practices that work.  

Brought to you by Vertical Marketing Network, a Leading Integrated Marketing Agency.
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About JJ Nelson

Freelance blogger for Vertical Marketing Network; food writer; bartender.

8 comments on “Spring Clean Your Marketing Routine – 3 Easy Steps!

  1. Pingback: The Juiciest Marketing Trends: “Vine-Suite” | Blogging Out Loud

  2. jmarch
    March 22, 2013

    Thanks for the post. Food for thought and action–You can do coupons on mobile. SMS text messaging gets response and quickly, with those being viewed within seconds. Unlike a lot of email, text messages gain attention and are read.

    Like

    • JJ Nelson
      March 27, 2013

      Great point! Thanks for reading!

      Like

  3. Danielle C.
    March 21, 2013

    Brands can also spring clean by leveraging visuals in fresh new ways as a part of their ongoing social relationships with their customers. Social Media Examiner provides some tips so visuals help make lasting impressions. http://www.socialmediaexaminer.com/26-tips-visual-social-media-marketing-strategy/

    Like

    • JJ Nelson
      March 27, 2013

      Good read, Danielle! Thanks!

      Like

  4. R B
    March 20, 2013

    In my own words:
    1.) Know how to use Social Media effectively regarding your target audience.
    2.) Your Social Media focus should be one of Quality not Quantity.
    3.) Spoilage exists even in Branding & Media, know when to throw it out before your audience throws you out.

    Like

    • JJ Nelson
      March 27, 2013

      Well put!

      Like

  5. Philip
    March 20, 2013

    Some very good points in the post. Smart marketers need to get with the trend and have mobile-friend sites and apps that make it easier for their consumers and prospects to connect with them. We have some clients at Vertical Marketing Network that experience almost 80% of their online traffic coming from mobile devices but do little to cater to this crowd. Spring cleaning is definitely in order! And while freshening up the marketing approach, consider the type of content and marrying that communications to the right social platform, as well as finding the right cadence for the communications without appearing to be a self-serving news feed, are both of paramount importance.

    Like

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