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But the picture for marketers should seem a little less hazy, as the facts remain:
This last point matters much more to consumers than to brands, since the former is often navigating the fine line between engaging and over-sharing, while the latter can and should take advantage of every relevant avenue of communication made available. Marketers are always challenged to be honest and trustworthy, and this is true now more so than ever. If anything, Instagram’s new TOS (explained helpfully here in plain English) proves how little most social media users care about these things. While a slew of blog posts last week encouraged current Instagram users to make their profiles private to avoid future confusion, Instagram’s terms clearly state that a user’s profile and its content can be edited or deleted at any time and that no user’s content is confidential. While this kind of transparency can rub some consumers the wrong way, it’s also what all brands – Instagram included – should strive for in our convoluted landscape.