Back Talk: Where Will We Be This Time Next Year?
For marketers, 2012 will be remembered as the Year of Instagram, Pinterest and mobile marketing. Don’t take it from me, though, take it from Facebook, which acquired Instagram and its then-estimated 80 million users in April 2012; by August, Instagram would succeed at outpacing Twitter in daily users. In January, comScore reported that Pinterest was the fastest website in history to break the 10 million unique visitor mark. And as for mobile marketing, there is no clearer indicator of its growth than the holiday season that is currently upon us. The National Retail Association has estimated that majority of the season’s shopping – approximately 51.8% – will take place online. We weren’t kidding when we said what a difference a year could make. At this time last year, my Vertical Marketing Network Colleagues and I were celebrating some of 2011’s marketing hits and misses. The hits included such tools as Foursquare, mobile money apps and QR codes. The misses, meanwhile, were things like augmented reality, Google+ and, believe it or not, QR codes again (they still haven’t truly taken off). The successes of 2011 barely registered in 2012.
Maybe I’m just blogging out loud, but it seems like the world of marketing changes in the blink of an eye. If yesterday’s fads are today’s forgottens, can we ever predict and prepare for the future?
More importantly: Where do you think marketing will be this time next year? Will the trends of 2012 disappear as quickly as those of 2011? Are there any tools from year’s past poised to make a comeback?
Please leave a comment in the section below, or join the conversation on the Vertical Marketing Network Facebook page.
Brought to you by Vertical Marketing Network, a Leading Integrated Marketing Agency.
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