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If creativity breeds creativity, as it is so often said, then marketers are constantly needing to re-imagine and recharge their creative – and strategic – thinking. At Vertical Marketing Network, we’re often asked how we do this, and the answer is simple: we read. Not just the daily barrage of industry insights and reports, we read books, because reading energizes our perspective on life and thus, on marketing. It’s been a decade since Malcolm Gladwell penned The Tipping Point, yet his book, which continues to prove relevant, still tops marketing best seller lists. And why wouldn’t it? Many of the other titles on Amazon’s business and marketing best seller list explore topics like brand identity, competition and saturation in our social media-laden world; ideas on the verge of tipping some 10 years ago. As we head into August and hopefully some much-needed down time, Blogging Out Loud took a peek into the beach bags of some Vertical Marketing Network colleagues and friends, and asked them: What book is recharging your thinking now? Cynthia Batterman, an agency friend who recently participated in our series of virtual roundtables and who works as a senior executive at i-health, a natural supplement marketer, recommends Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization by Dave Logan, John King and Halee Fischer-Wright. Vertical Marketing Network Account Supervisor Karen Linderman recently finished Linchpin by Seth Godin, which she calls “motivating and insightful.” Also on her summer list: David Meerman Scott’s best seller The New Rules of Marketing and PR. The Power of Real-Time Social Media Marketing has topped my list since interviewing its co-author Beverly Macy last spring. There’s no denying the influence of social media on marketing today, which is why Socialnomics by Eric Qualman will be in Vertical Marketing Network’s President Phil Saifer’s beach bag. But not all summer reading need be business related. Kevin Berman, who also participated in our series of virtual roundtables and currently serves as the Director of North American Advertising & Marketing Services for Lenova, admits “fantasy football season takes over my life in a week.” His required summer reading: FantasyGuru.com.
Maybe I’m just blogging out loud, but it seems like the dog days of summer are the perfect time to catch up on rays and reading. With fall fast approaching, today’s downtime is key not just for relaxation, but also for inspiration.
Which prompts the question: What’s on your summer reading list? Is there a certain, timely business book you’d recommend to a marketing colleague now? Any classics you’re inspired to revisit?
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