Blogging Out Loud

Connecting You with the Latest Marketing Tips and Trends.

Back Talk: What’s On Your Summer Reading List?

If creativity breeds creativity, as it is so often said, then marketers are constantly needing to re-imagine and recharge their creative – and strategic – thinking. At Vertical Marketing Network, we’re often asked how we do this, and the answer is simple: we read. Not just the daily barrage of industry insights and reports, we read books, because reading energizes our perspective on life and thus, on marketing. It’s been a decade since Malcolm Gladwell penned The Tipping Point, yet his book, which continues to prove relevant, still tops marketing best seller lists. And why wouldn’t it? Many of the other titles on Amazon’s business and marketing best seller list explore topics like brand identity, competition and saturation in our social media-laden world; ideas on the verge of tipping some 10 years ago. As we head into August and hopefully some much-needed down time, Blogging Out Loud took a peek into the beach bags of some Vertical Marketing Network colleagues and friends, and asked them: What book is recharging your thinking now? Cynthia Batterman, an agency friend who recently participated in our series of virtual roundtables and who works as a senior executive at i-health, a natural supplement marketer, recommends Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization by Dave Logan, John King and Halee Fischer-Wright. Vertical Marketing Network Account Supervisor Karen Linderman recently finished Linchpin by Seth Godin, which she calls “motivating and insightful.” Also on her summer list: David Meerman Scott’s best seller The New Rules of Marketing and PR. The Power of Real-Time Social Media Marketing has topped my list since interviewing its co-author Beverly Macy last spring. There’s no denying the influence of social media on marketing today, which is why Socialnomics by Eric Qualman will be in Vertical Marketing Network’s President Phil Saifer’s beach bag. But not all summer reading need be business related. Kevin Berman, who also participated in our series of virtual roundtables and currently serves as the Director of North American Advertising & Marketing Services for Lenova, admits “fantasy football season takes over my life in a week.” His required summer reading:

Maybe I’m just blogging out loud, but it seems like the dog days of summer are the perfect time to catch up on rays and reading. With fall fast approaching, today’s downtime is key not just for relaxation, but also for inspiration.

Which prompts the question: What’s on your summer reading list? Is there a certain, timely business book you’d recommend to a marketing colleague now? Any classics you’re inspired to revisit?

Please leave a comment in the section below, or join the conversation on the Vertical Marketing Network Facebook page.

Brought to you by Vertical Marketing Network, a Leading Integrated Marketing Agency.

About JJ Nelson

Freelance blogger for Vertical Marketing Network; food writer; bartender.

5 comments on “Back Talk: What’s On Your Summer Reading List?

  1. Alice
    July 31, 2012

    This summer, I’ll be checking out a book recommended by another Vertical colleague. Modoc is about a boy and an elephant that developed a friendship. Aside from reading Modoc, I’m interested in reading the Steve jobs books. Let me know if you have any recommendations.


  2. Kate
    July 31, 2012

    If we are talking about social media related information I would have to say that many times online articles are more up-to-date that anything in printed form so to keep on top of trends I like AllFacebook and techcrunch. That said I have recently finished The Non-Proft Narrative which discusses how an organization needs to connect with its supporters on an emotional level rather that intellectually, something that applys to entertainment as well. When you ask someone why they need to see Batman, they don’t say “because he’s a superhero with no superpowers” they say “because I love him!”

    However for the beach…The Life of Pi


  3. Addie Van Gessel
    July 31, 2012

    One of my favorite marketing books is Disruption:Overturning Conventions and Shaking Up the Marketplace by Jean-Marie Dru. always a good read to get one out of a “rut”. But really…who wants to read biz books on the beach??? Just started “The Other Queen” by Phillipa Gregory – go Boleyn Girls.


  4. Mark
    July 31, 2012

    I’m reading The Power Of Habbit by Charles Duhigg – an interesting study of the human mind and how we form habits, and how those habits affect the every day decisions we make in our lives. I’ve also started reading Cloud Atlas by David Mitchell in preparation for the release of the Warner Bros film adaption in October.


  5. Diane
    July 31, 2012

    For fun I’ve been reading a lot of intricate mysteries – enough so that I finally needed to just sit and read a comedy!! I did order a new book called: No B.S.Trust-Based Marketing: The Ultimate Guide to Creating Trust in an Understandably UN-Trusting World – by Dan Kennedy – I’ve read his work before. I’ll keep you all posted on how helpful/insightful it is!! Happy reading.


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