Connecting You with the Latest Marketing Tips and Trends.
Call it mobile madness, or simply call it Life in 2012. Pew Internet estimates 90% of U.S. adults now have mobile phones, and 55% use them to go online to browse, network and buy. ComScore estimates 110 million consumers carry smartphones, and according to Deloite, the effect of smartphones on in-store sales at retail is expected to increase from 5% today to 19% by 2016. That translates to mobile-influenced sales of $689 billion. The folks at Twitter can vouch for the power of mobile: they recently announced mobile advertising accounts for about 60% of the social networking site’s revenue. (It’s estimated that 60% of Twitter’s 140 million monthly users access the site from their phones.) Not only are ad numbers up. So, too, are search numbers. According to IgnitionOne research, search ad spending via mobile has increased more than 300%, which explains why new research from StrongMail asserts 45% of U.S. businesses are employing some form of mobile marketing. Whether it be mobile apps, 2D barcodes or mobile-enhanced websites, brands know mobile drives brand awareness and customer relations.
Maybe I’m just blogging out loud, but if the last six months have taught us anything, it’s that mobile is living up to its promise. Consumers are now here, there and everywhere, and savvy brands are following suit. Welcome to the future.
Yes, both consumers and marketers are more mobile than ever. But that’s not the only remarkable trend of 2012. At the beginning of this year, Blogging Out Loud made some predictions for the year. Here, we check in, and check out what’s happening now.
Tapping Tablets — It’s estimated that 30 million U.S. consumers — 11% of the population — now use tablet computers, according to a study by InMobi and Mobext. Of that, 22% say they now shop less in stores, and as many as 55% make regular purchases from their tablets.
Tech Power — New research published by Marketing Week asserts early adopters of innovation products are 92% more likely than average consumers to be influenced by online advertising, and not just for tech products. Their primary indulgence: clothes.
Food Frenzy — The lagging economy isn’t affecting anyone’s appetite. According to a recent study from Acosta Sales and Marketing, consumers are making fewer trips to the grocery, while spending more. Average monthly spending on groceries has increased 11%, primarily due to price increases.
Social Fail? — A recent survey from Insites Consulting found that while most major global companies use social media, “they’re failing to effectively integrate it into their overall corporate strategies.” Sixty-one percent of companies surveyed use Facebook, 39% use Twitter, 29% use LinkedIn, and 24% use YouTube, and adoption rates among U.S. companies are significantly higher than average. Still, the question of effectiveness remains.
Perhaps — for marketers — the solution is in the palm of our hands, or at the very least, our pockets.