Blogging Out Loud

Connecting You with the Latest Marketing Tips and Trends.

At Mid-year, Marketing More Mobile Than Ever.

Smartphones and tablets drive sales both online and in-store.

Call it mobile madness, or simply call it Life in 2012. Pew Internet estimates 90% of U.S. adults now have mobile phones, and 55% use them to go online to browse, network and buy. ComScore estimates 110 million consumers carry smartphones, and according to Deloite, the effect of smartphones on in-store sales at retail is expected to increase from 5% today to 19% by 2016. That translates to mobile-influenced sales of $689 billion. The folks at Twitter can vouch for the power of mobile: they recently announced mobile advertising accounts for about 60% of the social networking site’s revenue. (It’s estimated that 60% of Twitter’s 140 million monthly users access the site from their phones.) Not only are ad numbers up. So, too, are search numbers. According to IgnitionOne research, search ad spending via mobile has increased more than 300%, which explains why new research from StrongMail asserts 45% of U.S. businesses are employing some form of mobile marketing. Whether it be mobile apps, 2D barcodes or mobile-enhanced websites, brands know mobile drives brand awareness and customer relations.

Maybe I’m just blogging out loud, but if the last six months have taught us anything, it’s that mobile is living up to its promise. Consumers are now here, there and everywhere, and savvy brands are following suit. Welcome to the future.

Yes, both consumers and marketers are more mobile than ever. But that’s not the only remarkable trend of 2012. At the beginning of this year, Blogging Out Loud made some predictions for the year. Here, we check in, and check out what’s happening now.

Tapping Tablets — It’s estimated that 30 million U.S. consumers — 11% of the population — now use tablet computers, according to a study by InMobi and Mobext. Of that, 22% say they now shop less in stores, and as many as 55% make regular purchases from their tablets.

Tech Power — New research published by Marketing Week asserts early adopters of innovation products are 92% more likely than average consumers to be influenced by online advertising, and not just for tech products. Their primary indulgence: clothes.

Food Frenzy — The lagging economy isn’t affecting anyone’s appetite. According to a recent study from Acosta Sales and Marketing, consumers are making fewer trips to the grocery, while spending more. Average monthly spending on groceries has increased 11%, primarily due to price increases.

Social Fail? — A recent survey from Insites Consulting found that while most major global companies use social media, “they’re failing to effectively integrate it into their overall corporate strategies.” Sixty-one percent of companies surveyed use Facebook, 39% use Twitter, 29% use LinkedIn, and 24% use YouTube, and adoption rates among U.S. companies are significantly higher than average. Still, the question of effectiveness remains.

Perhaps — for marketers — the solution is in the palm of our hands, or at the very least, our pockets.

Brought to you by Vertical Marketing Network, a Leading Integrated Marketing Agency.

About JJ Nelson

Freelance blogger for Vertical Marketing Network; food writer; bartender.

9 comments on “At Mid-year, Marketing More Mobile Than Ever.

  1. Pingback: “You Can Quote Me”: Legendary Marketing Wisdom. « Blogging Out Loud

  2. Addie Van Gessel
    July 31, 2012

    Minority report here we come. I love the fact that one has everything at one’s fingertips now, but I hate it that anyone can know where one is at that same moment. Mobile is here to stay.


  3. Joanne
    July 27, 2012

    With the availability and affordability of these mobile devices, it surprises me when some of my friends say they have a phone and that’s all they want … and I tell them that they are missing out and many steps behind everyone! They need to get with the program and I’m working on that with them!


  4. Pingback: 5 Future Marketing Trends From 100 Blog Posts. « Blogging Out Loud

  5. Wonderful goods from you, man. I have take into accout
    your stuff previous to and you are just too wonderful.
    I actually like what you’ve obtained here, really like what you’re stating and the best way during which you say it. You make it enjoyable and you continue to take care of to keep it sensible. I can’t wait to read much more from you. This is really a great website.


  6. Naushad
    July 13, 2012

    Great stats Vertical – yes mobile is big and all research points to adoption by consumers is on the rise. Smartphone are the ‘norm’ and together with tablets more of these devices shipped around the globe than laptops and PCs last year. Our agency lives and breaths this on a daily, but it’s still incredible to find many brands still thinking of mobile tactically and not strategically!


  7. Philip
    July 11, 2012

    The amazing growth of the mobile platform will not slow down. For a number of Vertical Marketing Network’s clients, more customers are accessing their social media sites via mobile devices than from computers. And companies not having mobile-friendly websites will need to make changes quickly or be left behind.


  8. Irene
    July 11, 2012

    I agree, Alice- virtually any and every thing is do-able from a smart phone or tablet and rather effortless. I recently read an article that mentions how even resume’s will now be mostly virtual- paper is becoming obsolete in many ways because of the convenience of our online capabilities. Clearly, how we operate in both professional and personal settings are being directly influenced by this tech savvy world.


  9. Alice
    July 10, 2012

    I admit i’m a smartphone and tablet junkie. I use it all day, everyday. When I’m not at work, I’m pretty much on one of my devices until I go to bed. I would much rather use my iPad than use my computer purely out of convenience. Plus, like you mentioned above, the convenience and readily availability makes me want to shop more. I’m on there all the time looking at restaurants, recipes, retailers, etc. Plus, its easy to do a cross comparison to make sure I get best bang of my buck. I’m a bit worried where the mobile industry will take us in the future as i feel we’re all a little too dependent on it already.


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