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Location, location, location. Pew Research now estimates 66% of online adults use social networking, and increasingly they’re using GPS technology to share their location online; 14% of online adults automatically share their location on Facebook and Twitter posts. And Foursquare currently counts more than 20 million active users. At Ad Age’s six-annual Digital Conference last week, we saw beverage powerhouse AB InBev tap the little-known social planning startup Wendr for a partnership on a mobile app called “Buds for Budweiser”, which will help users find friends to hang out with in bars serving Budweiser. Then, using Foursquare, users can alert other friends to their location and earn free drinks and discounts. Another location-based app making waves since SXSW is Sonar, which helps users connect not just to friends, but to friends of friends, by allowing users to filter the social networking information of nearby “strangers” to discover shared friends and common interests. The app is available for iOS, and a beta for Android was launched earlier this year.
Maybe I’m just blogging out loud, but it seems like location-based social allows brands be in multiple profitable places at once. But how do to we navigate the road map?
Which prompts the question: Is location-based social on your marketing radar? How do you intend to use it in your personal and professional life?
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