Blogging Out Loud

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Back Talk: Is Location-Based Social On Your Radar?

Location, location, location. Pew Research now estimates 66% of online adults use social networking, and increasingly they’re using GPS technology to share their location online; 14% of online adults automatically share their location on Facebook and Twitter posts. And Foursquare currently counts more than 20 million active users. At Ad Age’s six-annual Digital Conference last week, we saw beverage powerhouse AB InBev tap the little-known social planning startup Wendr for a partnership on a mobile app called “Buds for Budweiser”, which will help users find friends to hang out with in bars serving Budweiser. Then, using Foursquare, users can alert other friends to their location and earn free drinks and discounts. Another location-based app making waves since SXSW is Sonar, which helps users connect not just to friends, but to friends of friends, by allowing users to filter the social networking information of nearby “strangers” to discover shared friends and common interests. The app is available for iOS, and a beta for Android was launched earlier this year.

Maybe I’m just blogging out loud, but it seems like location-based social allows brands be in multiple profitable places at once. But how do to we navigate the road map?

Which prompts the question: Is location-based social on your marketing radar? How do you intend to use it in your personal and professional life?

Please feel free to leave a comment below, or head to Vertical Marketing Network’s Facebook page to join the conversation.

Brought to you by Vertical Marketing Network, a Leading Integrated Marketing Agency.

About JJ Nelson

Freelance blogger for Vertical Marketing Network; food writer; bartender.

6 comments on “Back Talk: Is Location-Based Social On Your Radar?

  1. home
    December 18, 2014

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  2. Paul
    April 29, 2012

    I think check-in’s can provide companies with otherwise undesirable locations and opportunity to compete with businesses that have great locations. Using check-in’s, trends will no doubt become much more visible in the eyes of social media users, and the results could pay dividends. Although check-in’s are becoming tremendously popular, along with the apps that accompany them, privacy is becoming a growing concern and it will be interesing to see how people use check-in’s in their future activities.


  3. Tiffany
    April 25, 2012

    My check-in’s come and go on social media sites. Depending on where I am and who I am with, I will check in. I find it extremely annoying when friends check-in twelve times a day at different places. It really does not make me interested in going to the locations where they are checking in. I can see how marketers can use this location based GPS to their advantage though. I will view YELP reviews that have a lot of check-ins and a lower rating first before viewing those with less check-ins and a higher rating. Call me crazy, but its true.


  4. Addie Van Gessel
    April 24, 2012

    I love the “Buds for Budweiser” app as a bar owner, and yes I do check-in on FB when meeting friends, but jeesh on a personal level this location based availability does scare me. It seems to me that having branded content available so that one can access when out and about is great, but not sure that pushing the messages to folks everywhere they go would be appreciated in the long run. At some point doesn’t this all become too intrusive?


  5. Philip
    April 24, 2012

    It’s 2012 and so many people just want to be stars. Call it a by-product of reality television where any and everyone has a story to tell about their real or fictionalized life. With that in mind, sharing locations throughout the day is a way of life with many people on social network. This opens up so many possibilities for marketers to deliver location-based content. It also opens up so many possibilities for abuse of GPS technology (a boom for robbers?). Though I do not broadcast where I am throughout the day, I do recognize the popularity of social media that taps into this.


  6. Alice
    April 24, 2012

    I’m not a fan of letting everyone know my whereabouts. I only “check in” at locations to get recognition by Yelp. Otherwise, I’d prefer to keep my location private amongst my friends unless its something really notable. However, I think that brands and marketers have an upper hand for those people that are very in tune with their social radar. People love shouting out their whereabouts on FB so this wouldnt be any different except it would be drawing attention to your peers. … Pass for me.


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