Pew Research estimates two-thirds of U.S. adults online use social media, and marketers are an especially dedicated group; 93% of marketers use social media for business purposes. Facebook is really the tip of the iceberg. As of this post, the social media juggernaut counts more than 845 million active users. Add to that LinkedIn (over 150 million), Twitter (over 350 million) and YouTube (the second largest search engine in the world), and you get a better sense of the density of our daily digital diets. With newer social media darlings such as Instagram and Pinterest vying for our attention and micro-blogging on the rise, both consumers and marketers alike need to be organized. But how? RSS feeds are one way. And there are a slew of apps such as HootSuite and websites such as Flickr aimed at helping users streamline everything for status updates to vacation photos. But even those tools can overwhelm if not used properly.
Maybe I’m just blogging out loud, but it seems that there’s no time like spring to clean up your online act. An organized digital life is always in-season, and it’s key to personal and professional success.
Which promotes the question: With the abundance of options to engage online, how do you pick and choose? Do you organize your professional digital life?